The ASMR Phenomenon
The spine tingle - it's a real condition
Videos of ordinary individuals caressing tactile objects and speaking in hushed tones are becoming a cult YouTube phenomenon. The soothing sounds produce ASMR, automatic sensory meridian response.
ASMR is a physical sensation provoked by certain sounds that relax the listener. Attempts to produce such brain-tingling content are sweeping the web, with over 99,000 YouTube channels dedicated to the practice. "ASMR helps me relax and live in my own little bubble, where I can fully focus on what I’m doing", says Frederique, an ASMR subscriber. "It's a bit out there but there you go", he admits.
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