When Robert F Kennedy Jr, a member of the famed Democrat dynasty and prominent vaccine sceptic, joined Donald Trump’s MAGA movement, many people were shocked. But in the online world of wellness, the partnership came as no surprise. Reporter Naomi Selvaratnam reveals the back story to the movement, born out of pandemic-era distrust, which has now grown into a potent political force. Powered by mothers, wellness influencers and alternative health advocates, it's challenging Big Pharma, the food industry and government regulation.