Santiago shots

Music

00:00

Men in suits

MARK CORCORAN: At first glance there's really nothing to dispel Chile's socially conservative image.

00:11

 

Music

00:18

"Coffee with Legs" shopfronts

MARK CORCORAN:  But look a little harder and you notice dozens of unusual shopfronts strangely out of place in this sombre city.

00:22

Men in suits Men in suits

Here, businessmen don't like their coffee served with sugar. They want it with legs.

00:31

"Coffee with Legs" interior

Music

00:39

 

MARK CORCORAN:  And the place for that morning caffeine hit is a new Chilean institution - the Café con Piernas, meaning Coffee with Legs.

00:45

 

Music

00:53

 

MARK CORCORAN:  It's like stepping into a strip joint at nine o'clock in the morning.

00:59

 

Music

01:03

 

MARK CORCORAN:  Unashamedly sexist and exploitative and according to financial adviser and customer Patricio Fuentes Chilean men love it.

01:13

 

MARK CORCORAN: Why do you come to coffee with legs?

01:25

Fuentes

FUENTES: because you have a very nice view here and also you can talk with your friends without almost everything.

01:26

"Coffee with Legs" interior

Music

01:33

 

MARK CORCORAN: Coffee with Legs is unique to Chile.

01:40

Men drink coffee

The cafes serve no alcohol or food mornings are the busiest time and they close at night. Keeping an eye on business is

01:43

Pena

owner Marco Pena.

MARCO PENA: In Chile, it's a very lucrative business you sell a lot of coffee and juice.

01:54

Margerita

MARK CORCORAN: For single mother Margerita Perez it's a well paid job,

02:04

Corcoran with Margerita

when jobs are scarce.

MARK CORCORAN: Having to work all day basically wearing very, very little, does it bother you?

02:08

 

MARGERITA PEREZ: No, it doesn't bother me, it used to, but not anymore, you get used to it as if we were at the beach.

02:15

Maria

MARK CORCORAN: What kind of guys go in there?

MARIA SARROCA: All kinds of guys -- it could be my son or it could be my grandfather it's that big range of men, yeah.

MARK CORCORAN: Maria Sarroca runs one

02:25

Men on  street

of Chile's most popular TV current affairs shows.

02:36

Café Cubita exterior

She says the Coffee with Legs phenomenon can trace its origins back to the end of Chile's military dictatorship in 1990.

02:39

Maria. Super: Maria Sarroca
Television producer

MARIA SARROCA: After such a long dictatorship, people just felt like, wow, we are free, let's do -- we can do whatever we want , we can finally do it.

02:49

Interior of Café with Legs

MARK CORCORAN: Maria Sarroca claims the cafes offer a release from a stifling conservative society. Divorce was only legalised here a couple of years ago.

02:59

 

MARK CORCORAN: Why do you and all the other Chilean women

03:11

Maria

put up with this?

MARIA SARROCA: Well, because I think it's an empowerment. I think it's a way to say I can do whatever I want and I can, I can If I want to serve coffee in a place like this, why not?

03:14

Corcoran with Fuentes

MARK CORCORAN: What do your wives and girlfriends say?

FUENTES: Ah, that's a very tough question.

MARK CORCORAN: What's the answer?

FUENTES: Because it's difficult to say. I come here to drink coffee with beautiful girls and she doesn't know.

03:26

Ext. Coffee with Legs Bar

MARK CORCORAN: What about the wives - these places are full of

03:46

Maria

married men?

MARIA SARROCA: Yeah, well that's because there's a there's a funny saying that says well, I'm not happy but at least I'm married and that how most, many women feel, although they don't control their men, they prefer not to know.

MARK CORCORAN: That's a Chilean philosophy?

MARIA SARROCA: Yes, it is.

03:49

Girls in Coffee with Legs Bar

MARK CORCORAN: And if Coffee with Legs works for men why not for Chile's equally repressed women?

MARK CORCORAN: I'm told there was one started up for women with men serving?

04:07

Corcoran with Fuentes

What happened?

FUENTES:  It doesn't work, because women they don't come in, only men. The gay men went to the coffee.

04:18

Girl talking with patrons

Music

04:27

 

MARK CORCORAN: It's all about marketing a fantasy. But despite the altruistic spin, this is no community service. These businesses may also engage in the world's oldest profession.

MARIA SARROCA: I know that not only do they sell coffee -

04:33

Maria

but the girls I'm sure they sell themselves and I'm sure the owners know that.

04:49

Pena

MARCO PENA: I manage the girls within specific hours, outside of those hours I don't know what each of them does.

04:55

Montage in bar

Music

05:02

 

MARK CORCORAN: Marco Pena now has plans to go global. Use the security cameras to beam the action live, online, to subscribers around the world.

05:12

 

 MARCO PENA: The plan I have at the moment is to broadcast the café via internet, that's what everyone's doing around the world.

05:23

Pena

MARK CORCORAN: So Virtual coffee on legs?

MARCO PENA: Café Virtual, yes, that's the word, Café Virtual.

05:31

Tip jar

Music

05:36

 

MARK CORCORAN: And out there in the virtual world you never know whose wife may be watching.

05:42

Credits:

Reporter : Mark Corcoran

Camera: David Martin

Sound: David Verrecchia

Producer : Vivien Altman

05:54

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