WRAPPED IN CASH

[00:28:57:00] - IN

[00:29:02:00] -Narration

Palm Beach, the golden paradise of American billionaires.

[00:29:07:00]

Here, if you have pockets of cash, you can afford to shop in Maus & Hoffman, the most luxurious and expensive store in the United States.  Need a silk shirt? A pair of slippers hand made in Italy? Or a tailor-made suit?

[00:29:23:00]

The success behind this store, lies not only with the quality or originality of its products, but rather the way gifts are wrapped.

[00:29:30:00] – Interview with William Quinn - Director of Maus & Hoffman

 This is the $1 wrap, that’s $55. here is the $2 wrap, it’s uncut US currency.

Are you able to wrap the package with that?

I’m able to wrap the package with these

[00:29:43:24] – Narration

The store purchases sheets of money directly from the printing presses of the Federal Bank in Washington. The Bank has granted Maus & Hoffman permission to use the money as wrapping paper.

[00:30:00:22] – Interview with William Quinn - Director of Maus & Hoffman

When you spend $3-4000 on some shirts and ties, to get it wrapped in $110 is not… that much more.   And as you see, you’ve seen customers, it’s a great great gift idea.

[00:30:17:03] - Conversation between William Quinn and Joe Sexton – real estate

These are real.

Really?

Honest to god, Mr Sexton, this is from our US Bureau of Engraving, and you’re familiar with it.  Feel it, smell it, that smell, it smells like money.   

[00:30:26:13] – Interview with Joe Sexton

My first impression was that it was just printed paper.  And I don’t know the difference; they’d have to get the scissors or the slicer to keep it nice and even.  But I’ve never seen anything like this, it’s great.   

[00:30:43:00]

It’s not unusual for customers to wrap $60 socks in $110 worth of money.  It’s incredibly popular and the store sells up to 400 sheets of dollars per week during peak holiday periods. 

[00:31:01:] - Conversation

You never expect to receive a gift wrapped like this.  It’s real but it’s unreal.

[00:31:11] - Narration

Since these are real dollars, they can obviously be cut and reused.

[00:31:22:04] – Interview with William Quinn - Director of Maus and Hoffman

It has happened where it has been thrown in the garbage.  Someone tell you ‘I got it gift wrapped’ and I said ‘well, did you save it?’ and they say ‘I threw it away’. 

[00:31:31:03] – Narration

For Maus and Hoffman’s customers, throwing the dollars away can be a defiant gesture of wealth.

[00:31:43:10] - OUT