MIND YOUR MIND
ENGLISH TIMECODE TRANSCRIPT
CHAPTER 1 of 7: INTRO
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Do you know how suggestible you are?
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How open to the communicative influence of others?
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Do you know how easily you are led and how often it happens to you on a daily basis?
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In his book The Hidden Persuaders, Vance Packard warns us,
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“Large-scale efforts are being made” he wrote, “often with impressive success,
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to channel our unthinking habits, our purchasing decisions, and our thought processes.
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Typically these efforts take place beneath our level of awareness; so that the appeals which move us are often, in a sense, hidden.”
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And that was in the 1950's.
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In the last 50 years or so, research in the fields of neurology and psychology has made some amazing discoveries that for the most part, have yet to filter into common knowledge.
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And yet this knowledge is being used to influence us and our decisions on all types of things from the brands we buy to the politicians we vote for.
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Whilst the governing powers of the past used obvious methods such as bombs and brute force to obtain their goals and manage their stubborn citizens,
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the methods of the future will be for the most part – undetectable,
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silent and subversive – programmed into our subconscious without us even knowing it.
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With this in mind, it is in our own best interests now to know something of this knowledge
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– something of the unmanned gates in our psychological citadel and the ways that they can be breached and taken advantage of.
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So how can we defend ourselves against these intrusions and manipulations of our psyche?
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How can we be sure the choices we make are ours and not the result of certain stimuli just beneath our threshold of awareness?
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What makes us so suggestible and what can we do to guard against it?
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(FEMALE ROBOT & ON TV)
Mind your mind.
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(FEMALE ROBOT & ON TV)
ATTENTION
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How warm is your left foot?
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Until hearing those words, you have most likely been completely unaware of the temperature of your left foot.
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And yet it’s temperature is at all times being monitored.
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Unconscious, conscious.
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Take a deep breath…
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and the chances are it’ll be the first breath that you’ve been aware of for a good while.
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Conscious, unconscious.
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You see we have consciousness and attention and our attention can only deal with a tiny fragment of what we are conscious of.
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This fragment of the totality of our perceptions, is what makes up the conscious mind,
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whilst everything that we perceive yet are not aware of, pertains to the unconscious or subconscious mind.
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You were at first unconscious of your left foot and then became conscious of it – so too with your breath.
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It’s that simple – that’s the difference.
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Now with that in mind, watch closely and try to count the number of passes of the basketball between the team in yellow.
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Don’t miss any.
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How many did you get? All of them?
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Well done! You can follow a ball and count to ten!
(BUNCH OF PEOPLE)
Hooray!
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But this video is actually a recreation of one that was made as part of a psychological study
by two American University professors.
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They were investigating what is known as inattentional blindness and if you lot are anything like their random test group, then many of you will be amazed to see this guy.
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The ones who did see him will probably think you’re just dumb,
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but you might find some consolation in the fact that amazingly enough, a full 50% of us will not see the gorilla if given the task of counting the ball which means, well,
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that there’s a lot of other people out there like you too.
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But it demonstrates quite clearly the capacity we have to be unaware at times of what is right under our very noses.
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How at times, we become so engrossed in a detail as to miss the blantantly obvious.
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Sometimes it’s funny – and sometimes it’s just downright dangerous.
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Every day people die as a result of inattentional blindness –
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whilst crossing roads,
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whilst driving,
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whilst administering medication
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and a million and one other accidents and mishaps that could be avoided were our focus in the right place.
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And in addition to noticing what’s there – how well do we notice the changes in what’s there?
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In one study, where a person attending at a desk is switched as he ducks to grab a form,
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75% of people tested failed to notice the change.
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And if that’s what we don’t see when it’s there – what about what we do see when it’s not there?
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Yes people, hallucinations.
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Do you want to hallucinate right now?
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If you wish to participate in the following demonstration of our capacity to see something that isn’t there, in other words, to hallucinate,
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then simply stare at the dot in the center of the image.
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Relax.
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this has no ill or lasting effects but merely serves to show you something rather interesting –
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do not change your focus from the dot until I say –
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first, using your peripheral vision notice the colours –
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the red breast, the blue head and back.
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Now look anywhere else but the dot and...
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Hey!?
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What!?
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The weird thing is that since the image changed, it's been in black and white and you have positively hallucinated the colours from your own mental palette.
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And what about our ears – what tricks do they play on us?
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Listen to this funny geezer talking bollocks and tell me, what do you hear?
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Now close your eyes or look away.
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It would seem that our brain takes the liberty of rewriting reality at times when it strays too far from what is expected.
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Here the eyes overrule the ears.
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It’s an example of what’s known as the McGurk effect.
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The recording is made saying ‘da’ with a 'd' and then the sound removed and overdubbed with ‘ba’ with a 'b'.
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Seeing as our poor little brains cannot conceive of a ‘ba’ sound coming from a ‘da’ looking mouth – we hear ‘da’ thus preventing reality breakdown.
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Now look at this spinning dancer and notice which way she turns.
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And as you do so, be so kind as to answer me this:
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Whats 3 x 9 + 6 x 3?
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Think of the face of the first person you ever kissed.
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What would a wolf-cat look like to you?
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Hum the chorus of a song you know.
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What’s 25% of 500?
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Do you see that she keeps changing direction?
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Amazingly enough – you are making these changes yourself as the electrical activity in your brain first predominates in one hemisphere and then in the other.
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For most people, when they are using their right brain – their more intuitive, abstract and creative side, the dancer will spin clockwise,
(CHALKBOARD)
Intuitive
Abstract
Creative
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whilst if they begin to think more logically, more mathematically and analytically, from their left hemisphere, then she will spin counter clockwise.
(CHALKBOARD)
Logical
Mathematical
Analytical
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It’s crazy!
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We don’t perceive what’s there, we change what we perceive and we perceive what’s not there.
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Attention and awareness, it would seem, are limited commodities
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and we are all, for the most part in deficit –
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– but why?
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(END QUOTE ON SCREEN)
"Pay attention to your enemies for they are the first to discover your mistakes." Antisthenes
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(FEMALE ROBOT & ON TV)
THE HUMAN BIOCOMPUTER
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We’ve yet to figure out how to measure the processing power of a human brain but that doesn’t have to stop us from estimating.
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One such calculation uses our knowledge of the retina scaled up.
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The retina, we know, is about a centimetre square, half a millimeter thick
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and contains some 100 million neurons interconnected by synapses, just like the brain.
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We’re also pretty sure that it processes around 10 images per second,
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each containing a million points.
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This data, when scaled up to the size of the human brain, much like the one that you have in your head,
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estimates its performance speed to be around 40 thousand trillion operations per second.
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It can also hold around three and a half thousand terabytes.
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IBM’s BlueGene supercomputer on the other hand, one of the most powerful in the world,
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has a computational capability of just 92 trillion operations per second,
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with a storage space of 8 measly terabytes.
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And yet with it they can simulate world weather patterns
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and even the birth of our universe.
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Makes me wonder at times if I’m doing enough with mine.
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But most mental processing occurs outside of conscious awareness.
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The amount of information that can be taken in by our senses is astronomical
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but the brain, for some reason, has very limited resources when it comes to attentiveness, as we have already seen.
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Our senses receive far more information than can possibly be processed at any one time
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and so to avoid information overload,
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the brain allows large amounts of information through almost entirely unchecked.
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In deciding what to focus on, the brain scans around 30-40 pieces of information per second,
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sights, sounds, smells, tactile information and so on,
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until something captures its attention.
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The capturing of our attention is determined by the following four factors:
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(V.O & CHALKBOARD)
Conspicuity
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This is the degree to which an object or piece of information jumps out to capture your attention,
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and it can be either
(V.O & CHALKBOARD)
sensory or cognitive,
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or in other words -
(V.O & CHALKBOARD)
eyecatching or meaningful.
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(V.O & CHALKBOARD)
Mental Workload & Task Interference
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If you are deep in your own thoughts then your attention will be impaired.
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So too if you are distracted by a secondary task,
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such as eating an apple whilst....
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(V.O & CHALKBOARD)
Capacity
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The capacity to pay attention is variable from person to person
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and influenced by such things as
(V.O & CHALKBOARD)
age, mental aptitude, illness, fatigue or drugs
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Guys was there no other footage? No? I imagine?
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(Background Voice)
It's the dirty little monkey theme.
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Oh right - you're keeping in with the dirty little monkey theme.
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Yeah - thanks - thanks guys. (Sigh)
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(V.O & CHALKBOARD)
Expectation
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Expectation has a poweful effect on our ability to pay attention,
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as is clearly shown in the changing desk clerk experiment and others like it.
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In the early 20th century a new psychological movement arose in Germany,
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centred upon the Berlin School of Experimental Psychology.
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Here under the tutelage of the founder of the school, Carl Stumpf,
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three brilliant psychologists,
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Kurt Koffka,
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Max Wertheimer,
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and Wolfgang Köhler,
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set about laying the foundations for a new theory of mind.
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Inspired by philosophers such as Goethe,
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Kant,
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and Ernst Mach,
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and in tune with the emerging holistic zeitgeist of the time,
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they began a psychological study that focused on whole systems,
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rather than following the more mechanistic mindset of their predecessors,
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blinded as they were by an obsession with the details of constituent parts,
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the cogs of the machine, as it were.
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Their concern was rather the machine itself,
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and their discoveries laid the foundations of Gestalt Psychology.
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(ON CHALKBOARD)
gestalt - 'the essence of complete forms'
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They studied perception and in doing so, recognised certain organising methods that were hard wired into the human brain and nervous system.
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The fundamental principle of gestalt perception is the law of Prägnanz,
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which says that we tend to order our experience in a manner that is regular, orderly, symmetric, and simple.
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Here we see a series of circles rather than a number of more complicated shapes.
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The Gestlalt Laws as they are known,
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seem to demonstrate that there is an inherent symmetry in the way we think and perceive.
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(V.O & CHALKBOARD)
The Law Of Closure
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The mind is a master at filling in gaps to make stuff that it knows and recognises.
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Here there are no triangles or circles yet we will see, first and foremost,
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what looks to be a solid white triangle on top of a triangle with black edges and three black circles.
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We can therefore experience elements that we do not perceive through sensation,
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in order for us to complete a regular figure.
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(V.O & CHALKBOARD)
The Law of Similarity
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The mind will tend to group similar elements into collective entities or totalities.
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This similarity can depend on relationships of
(V.O & CHALKBOARD)
form, color, size, or brightness.
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Here we see rows rather than columns although all the circles are equally spaced.
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(V.O & CHALKBOARD)
The Law of Proximity
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Spatial or temporal proximity of elements may induce the mind to perceive a collective or totality.
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Here we will tend to see two groups of circles,
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columns on the left and rows on the right.
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(V.O & CHALKBOARD)
The Law of Symmetry
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Symmetrical images are perceived collectively, in spite of distance.
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Here we will tend to group these eight lines into four sets of brackets.
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(V.O & CHALKBOARD)
The Law of Continuity
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Here we can see that the top branch is seen as continuing the first segment of the line.
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This allows us to see things as flowing smoothly without breaking lines into multiple parts.
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(V.O & CHALKBOARD)
The Law of Common Fate
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Elements with the same moving direction are perceived as a collective or unit.
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There have been many discoveries like these that all seem to point to the same simple facts.
(ON SCREEN)
Behaviourism
Cognitive psychology
Systems psychology
Developmental psychology
Educational psychology
Cross-cultural psychology
Applied Behaviour Analysis Biopsychology
Activity theory
Cognitive neuroscience
Cognitive neuropsychology
Psychotherapy
Transpersonal psychology
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The first is that though we are conscious of many things,
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our attention can only deal with a handful.
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And even this handful that we deal with is subject to our own unacknowledged expectations and predjudices.
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Effectively, we are not only asleep to the world,
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but we are also asleep to our own rich awareness of the world.
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The second simple fact is that there are certain basic structures to the human beings' experiencing of the world.
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There is literally, a programming language for the human brain.
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(END QUOTE ON CHALKBOARD)
"The brain: an apparatus with which we think we think." Ambrose Bierce
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(FEMALE ROBOT & ON TV)
ADVERTISING
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If we look back at early advertising, we can see that for the most part, products and services were sold on the appeal of their practicality, their quality and their price.
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You bought a product because you needed it or because the one you had was broken.
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Life was simpler back then.
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But in the 1920’s a nephew of Freud, Edward Bernays, came to America and changed the face of advertising forever.
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Using the psychological theories of his uncle, he found that advertising had more impact on people when it moved their emotions – not their mind,
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their desires, not their reason.
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From then on we can see a marked increase in adverts linking products to things that we already desire,
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like sexy people, wealth and affluence, prosperity and success.
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Using the Gestalt laws of proximity and symmetry, advertising was now finding ways to create an emotional, felt response to their products.
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In the 1920s, Edward Bernays was working for the American Tobacco Company.
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In a genius move he saw a way to relate a topic under much public discussion at the time – womens' rights
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and link it to a product that would now serve as a means of declaring ones freedom.
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He first notified the press that a group of women's rights marchers would light "Torches of Freedom" at the climax to the New York City parade.
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On his signal, his group of hand picked, beautiful, young models lit Lucky Strike cigarettes in front of eager photographers.
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This one well coreographed act helped to break the taboo against women smoking in public and saw tobacco sales soar.
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Nowadays, corporations are going to enormous lengths to probe the minds of consumers.
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The Brighthouse Institute for Thought Sciences, in Atlanta,
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is scanning people's brains with MRI's, in an effort to decode and record our subconscious thoughts and desires.
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Consumers beware.
21
00:02:18,340 --> 00:02:24,190
A dangerous new disclipline has been born and it's called neuromarketing.
22
00:02:25,720 --> 00:02:34,380
When shopping, we are assaulted with seductive visual displays and specially designed music that has been shown to keep shoppers in stores for 18% longer.
23
00:02:34,380 --> 00:02:36,740
We are also assailed by smells.
24
00:02:36,740 --> 00:02:44,460
A study into aromas, pumped into a Canadian shopping mall, resulted in an increase of over $50 per customer that week.
25
00:02:44,460 --> 00:02:48,450
Shelf arrangements draw the shopper’s eye towards higher value items
26
00:02:48,450 --> 00:02:53,860
and the layout of aisles changes regularly to prevent systematic shopping.
27
00:02:53,860 --> 00:02:55,690
They say that ‘sex sells’
28
00:02:55,690 --> 00:02:56,840
and it does –
29
00:02:56,840 --> 00:02:58,260
literally –
30
00:02:58,260 --> 00:03:01,580
often more so when we’re not even consciously aware of it.
31
00:03:01,580 --> 00:03:05,840
Here we have a very innocent looking vending machine of soft beverages –
32
00:03:05,840 --> 00:03:10,440
mmmmm - look at all the ice – yummy
33
00:03:10,440 --> 00:03:13,350
– I feel strangely aroused don’t you?
34
00:03:13,350 --> 00:03:15,040
Can you see it?
35
00:03:15,040 --> 00:03:20,660
Is that a naked female with cascading hair lying on her left side with her back to me –
36
00:03:20,660 --> 00:03:22,520
beckoning –
37
00:03:22,520 --> 00:03:25,800
or is it just my overly fertile imagination?
38
00:03:25,800 --> 00:03:27,560
And what’s this?
39
00:03:27,560 --> 00:03:34,530
A big breasted, small waisted woman with jeans and a bare midrift looking at me?
40
00:03:34,530 --> 00:03:36,630
Could she be?
41
00:03:36,630 --> 00:03:39,100
Damn I need a drink.
42
00:03:39,100 --> 00:03:40,990
Hmmm -
(V.O & ON SCREEN ADVERT)
feel the curves.
43
00:03:40,990 --> 00:03:44,070
Already sounding kinda sexy but wait –
44
00:03:44,070 --> 00:03:45,830
do you see what I see?
45
00:03:45,830 --> 00:03:47,900
No surely not!
46
00:03:47,900 --> 00:03:51,620
You cheeky devils!
47
00:03:51,620 --> 00:03:57,880
That's not even funny man - yeah - can we at least pretend to be a bit professional round here guys?
48
00:04:01,430 --> 00:04:08,470
Several university studies have concluded that subliminal advertising is more effective in fact than regular advertising.
49
00:04:08,470 --> 00:04:12,730
And for this reason – even though it is, in practice, illegal in most countries –
50
00:04:12,730 --> 00:04:17,060
it's widely used and by being subliminal – rarely detected when it is.
51
00:04:17,060 --> 00:04:20,750
But at times it borders too closely on our conscious threshold
52
00:04:20,750 --> 00:04:23,520
and some smart bugger out there actually sees it.
53
00:04:23,520 --> 00:04:27,750
Whether it’s Bush’s attempt to put down his opponent in a campaign television advert –
54
00:04:27,750 --> 00:04:28,800
see that!
55
00:04:28,800 --> 00:04:30,020
Probably not –
56
00:04:30,020 --> 00:04:31,680
slowly rewind –
57
00:04:31,680 --> 00:04:34,760
'rats decide' – indeed they do
(ON SCREEN IN ADVERT)
'rats decide'
58
00:04:34,790 --> 00:04:39,150
oh ok – you’re trying to make me relate the idea of rats to your opponent –
59
00:04:39,150 --> 00:04:40,470
that's clever.
60
00:04:40,470 --> 00:04:43,860
How about a political candidates flashed photo on a news channel?
61
00:04:43,860 --> 00:04:47,100
McCain what on earth are you doing there? –
62
00:04:47,100 --> 00:04:48,460
lurking.
63
00:04:48,460 --> 00:04:52,890
or Mickey D’s briefest of appearances, just 1/30th of a second in fact,
64
00:04:52,890 --> 00:04:57,090
in the midst of the American cookery competition Iron Chef.
65
00:04:57,690 --> 00:04:59,390
(SUNG WITH MCDONALDS COMMERCIAL)
I'm lovin' it!
66
00:04:59,390 --> 00:05:01,010
I bet you are.
67
00:05:01,010 --> 00:05:02,900
A spokesman for the network said:
68
00:05:02,900 --> 00:05:07,640
“It was a technical error on our part and not a subliminal message.”
69
00:05:07,840 --> 00:05:08,830
Yeah.
70
00:05:08,830 --> 00:05:12,850
The ARIA music awards went no holds barred in 2007,
71
00:05:12,850 --> 00:05:18,200
when it used subliminal flashes of its sponsors 45 times during the 2 hour show.
72
00:05:18,200 --> 00:05:19,350
Big Pond,
73
00:05:19,350 --> 00:05:20,230
KFC,
74
00:05:20,230 --> 00:05:21,040
Chupa Chups,
75
00:05:21,040 --> 00:05:21,780
Toyota,
76
00:05:21,780 --> 00:05:24,660
Olay – just as they present 'Best Female Artist' –
77
00:05:24,660 --> 00:05:25,670
nice.
78
00:05:25,670 --> 00:05:26,990
And wait – what’s this?
79
00:05:26,990 --> 00:05:28,990
Who put this in here?
80
00:05:28,990 --> 00:05:30,580
What’s that?
81
00:05:30,580 --> 00:05:32,580
Coca cola in the ring of power?
82
00:05:32,580 --> 00:05:34,510
It’s faked you twat!
83
00:05:34,510 --> 00:05:38,630
Can you please check your sources instead of relying on Youtube?
84
00:05:38,630 --> 00:05:40,730
Thank you guys.
85
00:05:40,730 --> 00:05:46,960
But nevertheless – it demonstrates that we now have to contend with false propaganda about false propaganda.
86
00:05:46,960 --> 00:05:48,920
Watch out!
87
00:05:58,260 --> 00:06:04,140
(END QUOTE ON CHALKBOARD)
"Advertising is the rattling of a stick inside a swill bucket." George Orwell
1
00:00:10,150 --> 00:00:16,400
(FEMALE ROBOT & ON TV)
AMBIGUITIES
2
00:00:26,720 --> 00:00:35,760
On the night of the 2nd of November 1952, two young lads, Christopher Craig, and Derek Bentley, broke into a warehouse in Croydon.
3
00:00:35,760 --> 00:00:40,600
They were spotted climbing onto the roof by a girl in a house across the road from them.
4
00:00:40,600 --> 00:00:43,940
Her parents alerted the police.
5
00:00:44,450 --> 00:00:49,360
The sad outcome of that fateful night was that one police officer died – shot in the head,
6
00:00:49,360 --> 00:00:53,960
whilst the two boys were convicted of his murder, as well as armed robbery.
7
00:00:53,960 --> 00:00:59,410
Christopher Craig spent 10 years behind bars and Derek Bentley was hanged.
8
00:00:59,410 --> 00:01:04,920
The point to the story here and the one that caused a public outcry in the UK at the time,
9
00:01:04,920 --> 00:01:09,590
was the ambiguity of a phrase purported to have been uttered that night.
10
00:01:09,590 --> 00:01:14,940
In fact, the whole case against them turned on this single sentence.
11
00:01:14,940 --> 00:01:21,970
With Bentley captured and under arrest, a police officer confronted the sawn off shotgun weilding Christopher Craig.
12
00:01:21,970 --> 00:01:26,170
At this point Derek cried out to his friend “Let him have it Chris”,
13
00:01:26,170 --> 00:01:30,910
as in “shoot the bastard pig” or so the prosecuting lawyers claimed at least.
14
00:01:30,910 --> 00:01:35,130
The defence had it sounding something much more like “Let him have it Chris”
15
00:01:35,130 --> 00:01:37,840
as in “Give him the gun man.”
16
00:01:37,840 --> 00:01:42,610
And there lay the dilemma that almost everyone in Britain seemed to have serious doubts about,
17
00:01:42,610 --> 00:01:48,130
except, and unfortunately for the boys, the presiding Lord Justice Goddard.
18
00:01:48,130 --> 00:01:55,270
In his 45 minute summing up of the case in which just 1 minute referred to the defence, he told the jury:
19
00:01:55,270 --> 00:02:02,910
"And unless you find good grounds for not convicting them, it is your duty to do it."
20
00:02:02,950 --> 00:02:04,500
Justice indeed.
21
00:02:04,500 --> 00:02:10,420
He also saw no reason, throughout the entire trial, to disclose to the jury the fact that Derek was retarded,
22
00:02:10,420 --> 00:02:15,570
had an IQ of 66 and the mental age of an 11 year old boy.
23
00:02:23,410 --> 00:02:33,970
(ON SCREEN)
"Injustice anywhere is a threat to justice everywhere." Martin Luther King
24
00:02:43,000 --> 00:02:50,140
But ambiguity is everywhere and for the most part it’s better for us to be aware of it than to have it pass us by unnoticed.
25
00:02:50,140 --> 00:02:54,680
It's one of the primary linguistic tools for the transmission of hypnotic suggestions.
26
00:02:54,680 --> 00:02:57,790
It can endanger our lives – our jobs and relationships
27
00:02:57,790 --> 00:03:00,020
and sometimes it can be …just…
28
00:03:00,020 --> 00:03:01,780
really funny.
29
00:03:01,780 --> 00:03:09,090
(IN NEWSPAPER CLASSIFIED ADS)
Mixing bowl set designed to please a cook with round bottom for efficient beating.
30
00:03:09,090 --> 00:03:17,340
(IN NEWSPAPER CLASSIFIED ADS)
10 girls wanted for stripping machine operators in factory.
31
00:03:17,340 --> 00:03:24,650
(IN NEWSPAPER CLASSIFIED ADS)
Rottweiler for sale - eats anything and is fond of children.
32
00:03:24,650 --> 00:03:28,880
(IN NEWSPAPER CLASSIFIED ADS)
Antique desk suitable for lady with thick legs and large drawers.
33
00:03:28,880 --> 00:03:38,150
(SIGN ON TOILET DOOR)
Out of Order - Please use floor below
34
00:03:38,800 --> 00:03:39,610
What?
35
00:03:51,110 --> 00:03:55,710
(SIGN IN DOOR OF PHARMACY)
We dispense with accuracy.
36
00:03:55,710 --> 00:03:59,810
I think I’ll get my prozac and mood stabilizers elsewhere…
37
00:04:05,080 --> 00:04:09,250
When the Marines are 'ordered' to 'secure a building,' they assault it.
38
00:04:09,250 --> 00:04:14,320
Give the same instructions to the Army and they’ll occupy the building with a troop of infantry.
39
00:04:14,320 --> 00:04:18,450
The Navy would respond by sending a man to check that the buildings lights were out,
40
00:04:18,450 --> 00:04:21,830
whilst the Air Force would try to buy or rent the place.
41
00:04:21,830 --> 00:04:25,890
Words mean different things to different people at different times
42
00:04:25,890 --> 00:04:30,560
and though perhaps for the most part their use is accidental or at least unconscious,
43
00:04:30,560 --> 00:04:33,470
there are times when it’s intentional.
44
00:04:33,470 --> 00:04:39,020
Certain systems of suggestive persuasion and verbal hypnotic induction patterns,
45
00:04:39,020 --> 00:04:41,660
make an abundant use of these ambiguities,
46
00:04:41,660 --> 00:04:46,870
keeping our little minds so occupied with reading between the lines and filling in the meaning,
47
00:04:46,870 --> 00:04:51,670
that we enter into a temporary state of heightened suggestibility.
48
00:04:51,670 --> 00:04:57,730
NLP or Neuro Linguistic Programming, classifies ambiguities as follows:
(ON CHALKBOARD)
Ambiguities according to NLP:)
49
00:04:57,730 --> 00:05:00,060
(V.O & CHALKBOARD)
Phonological Ambiguities
50
00:05:00,060 --> 00:05:04,060
These are simply words that sound alike but are very different from one another, such as:
51
00:05:04,060 --> 00:05:09,330
(V.O & CHALKBOARD)
I, eye, write, right, wait, weight.
52
00:05:09,330 --> 00:05:11,740
(V.O & CHALKBOARD)
Syntactic Ambiguities
53
00:05:11,740 --> 00:05:18,200
Here, you
(V.O & CHALKBOARD)
take a transitive verb – add “ing” to it and place it before a noun.
54
00:05:18,200 --> 00:05:19,550
(V.O & CHALKBOARD)
Running shoes.
55
00:05:19,550 --> 00:05:21,450
(V.O & CHALKBOARD)
We were jumping frogs.
56
00:05:21,450 --> 00:05:23,750
(V.O & CHALKBOARD)
They were bouncing balls.
57
00:05:23,750 --> 00:05:25,780
(V.O & CHALKBOARD)
Have you seen the rolling tobacco?
58
00:05:25,780 --> 00:05:30,170
(V.O & CHALKBOARD)
They are hunting dogs.
59
00:05:30,170 --> 00:05:32,850
(V.O & CHALKBOARD)
Scope Ambiguity.
60
00:05:32,850 --> 00:05:35,450
(V.O & CHALKBOARD)
The old men and women left the room.
61
00:05:35,450 --> 00:05:38,160
Are the women old too or just the men?
62
00:05:38,160 --> 00:05:39,880
It's not quite clear.
63
00:05:39,880 --> 00:05:47,770
One time California Govenor Pat Brown dropped a clanging scope ambiguity whilst addressing a crowd after a recent flood.
64
00:05:47,770 --> 00:05:52,500
He said – “This was the worst disaster in California since I was elected.”
65
00:05:52,500 --> 00:05:54,500
See they don’t always lie.
66
00:05:54,500 --> 00:05:59,440
(CHALKBOARD)
And the unintentionally honest politician of the year award goes to...
67
00:05:59,440 --> 00:06:02,320
And then there’s punctuation ambiguity.
68
00:06:02,320 --> 00:06:19,910
Oh can’t you man - leave it out - its embarassing.
(PRODUCER'S VOICE)
But it’s a perfect illustration of your point Jason – its real life – genuine– trust me
(NARRATOR)
Yeah, yeah, I still have nightmares from the last time I did that man!
69
00:06:19,910 --> 00:06:21,260
(V.O & LETTER)
dear jason
70
00:06:21,260 --> 00:06:24,440
(V.O & LETTER)
I want a man who knows what love is all about
71
00:06:24,440 --> 00:06:27,350
I know baby.
72
00:06:27,350 --> 00:06:30,740
(V.O & LETTER)
you are intelligent, generous, kind and loving
73
00:06:30,740 --> 00:06:34,320
And you’re so perceptive.
74
00:06:34,320 --> 00:06:38,860
(V.O & LETTER)
men who are not like you admit to being worthless and a waste of time
75
00:06:38,860 --> 00:06:41,700
Not all of them eh Dougie?
76
00:06:41,700 --> 00:06:44,270
(V.O & LETTER)
you have ruined me for other men
77
00:06:44,270 --> 00:06:46,980
But should I apologise?
78
00:06:46,980 --> 00:06:48,670
(V.O & LETTER)
I yearn for you
79
00:06:48,670 --> 00:06:52,050
Oh I yearn too baby.
80
00:06:52,050 --> 00:06:55,710
(V.O & LETTER)
I have no feelings whatsoever when we're apart
81
00:06:55,710 --> 00:06:57,740
Well that’s a little extreme now isn't it?
82
00:06:57,740 --> 00:07:00,580
(V.O & LETTER)
I can be forever happy
83
00:07:00,580 --> 00:07:02,810
(V.O & LETTER)
will you let me be yours
84
00:07:02,810 --> 00:07:04,430
I will baby!
85
00:07:04,430 --> 00:07:07,890
I will let you be mine girl!
86
00:07:11,070 --> 00:07:14,850
(ON SCREEN)
Several Hours Later...
87
00:07:19,350 --> 00:07:21,450
(V.O & LETTER)
dear jason
88
00:07:21,450 --> 00:07:25,750
(V.O & LETTER)
I want a man who knows what love is
89
00:07:25,750 --> 00:07:33,330
(V.O & LETTER)
all about you are intelligent, generous, kind and loving men, who are not like you
90
00:07:33,330 --> 00:07:38,540
(V.O & LETTER)
admit to being worthless and a waste of time
91
00:07:38,540 --> 00:07:41,990
(V.O & LETTER)
you have ruined me
92
00:07:41,990 --> 00:07:44,320
(V.O & LETTER)
for other men I yearn
93
00:07:44,320 --> 00:07:48,550
(V.O & LETTER)
for you I have no feelings whatsoever
94
00:07:48,550 --> 00:07:52,610
(V.O & LETTER)
when we're apart I can be forever happy
95
00:07:52,610 --> 00:07:57,180
(V.O & LETTER)
will you let me be
96
00:07:57,180 --> 00:08:01,240
(V.O & LETTER)
yours felicia
97
00:08:01,240 --> 00:08:03,740
You fucking bitch!
98
00:08:08,450 --> 00:08:18,060
In the ‘Lexicon of Inconspicuously Ambiguous Recommendations’ or LIAR for short we can find the following:
99
00:08:20,930 --> 00:08:25,090
First of all, I am pleased to say that this candidate is a former colleague of mine.
100
00:08:25,090 --> 00:08:28,000
And thank God he no longer is.
101
00:08:28,000 --> 00:08:32,870
All in all, I can't say enough good things about him nor recommend him too highly.
102
00:08:32,870 --> 00:08:36,660
I can’t say any good things actually nor even recommend him lowly.
103
00:08:36,660 --> 00:08:41,200
I would urge you to waste no time in making him an offer of employment.
104
00:08:41,200 --> 00:08:44,240
He’s not even worth another second’s consideration.
105
00:08:44,240 --> 00:08:47,760
I can assure you that no person would be better for the job.
106
00:08:47,760 --> 00:08:51,620
Literally mate – having no one would be better than having this twat.
107
00:08:51,620 --> 00:08:55,410
In my opinion, you will be very fortunate to get him to work for you.
108
00:08:55,410 --> 00:08:57,410
He’s that lazy – you know what I mean?
109
00:08:58,380 --> 00:09:01,570
These gems of double meaning are the creation of Robert Thornton,
110
00:09:01,570 --> 00:09:05,960
Professor of economics at Lehigh University in Pennsylvania.
111
00:09:05,960 --> 00:09:10,290
Thornton pointed out that LIAR is not only very useful in preserving friendships,
112
00:09:10,290 --> 00:09:13,410
but it also can help avoid serious legal trouble.
113
00:09:13,410 --> 00:09:17,130
The phrases Thornton said, are 'litigation-proof'.
114
00:09:17,130 --> 00:09:22,100
If only Derek Bentley and Christopher Craig had had a copy.
115
00:09:46,360 --> 00:10:04,120
(END QUOTE ON SCREEN)
"Neurosis is the inability to tolerate ambiguity." Sigmund Freud
1
00:00:08,790 --> 00:00:17,010
(FEMALE ROBOT & ON TV)
POLITICS
2
00:00:25,370 --> 00:00:29,600
The art of political speaking,
3
00:00:29,600 --> 00:00:35,250
in particular, when directed towards the general public,
4
00:00:35,250 --> 00:00:40,630
lies in the evocation of certain emotional states,
5
00:00:40,630 --> 00:00:42,390
whilst avoiding all real clear and concise
6
00:00:42,390 --> 00:00:49,220
informational content.
(SPEECH IN BACKGROUND WHILST V.O CONTINUES)
Blah blah blah - blah blah blah - blah blah (etc)
7
00:00:49,220 --> 00:00:57,750
There are many ways to achieve this and most of them have been used since time immemorial by successful leaders and politicians.
8
00:00:57,750 --> 00:01:02,550
The only difference is that nowadays, using such tools as transformational grammar,
9
00:01:02,550 --> 00:01:05,160
which is much like a microscope for language,
10
00:01:05,160 --> 00:01:09,490
we have penetrated to the atomic structure of communication, so to speak,
11
00:01:09,490 --> 00:01:14,730
and can therefore reproduce it's effects at will if we only care to learn how.
12
00:01:14,730 --> 00:01:19,200
In itself there is nothing sinister in learning the arts of effective communication,
13
00:01:19,200 --> 00:01:22,210
or of refining your ability to induce rapport -
14
00:01:22,210 --> 00:01:25,560
to inspire, captivate and convince.
15
00:01:25,560 --> 00:01:33,100
But we would be wise to approach with caution when it's in the speaker's best interests to convince us of something.
16
00:01:33,100 --> 00:01:37,000
For this reason, politics has always been a battleground for bullshit,
17
00:01:37,000 --> 00:01:43,690
where together confusion and obfuscation team up to kick our arse into submitting to a handful of bad options,
18
00:01:43,690 --> 00:01:46,870
whose agenda remains for the most part, unclear.
19
00:01:46,870 --> 00:01:50,560
Now I know, I know - I could have spent hours of my life bored out of my tits
20
00:01:50,560 --> 00:01:54,660
and knee deep in archive political speech footage,
21
00:01:54,660 --> 00:01:58,450
to find all the examples of verbal trickery that I'd like to share with you
22
00:01:58,450 --> 00:02:00,370
but to be honest –
23
00:02:00,370 --> 00:02:03,280
I just couldn’t be assed.
24
00:02:03,280 --> 00:02:06,230
Here's my attempt at a way out.
25
00:02:06,970 --> 00:02:11,170
(POLITICIAN)
There comes a time in the history of every great nation,
26
00:02:11,170 --> 00:02:15,570
(POLITICIAN)
when the seeds sown and laboured by its forefathers,
27
00:02:15,570 --> 00:02:21,590
(POLITICIAN)
bring to bear the fruits of a new world with a new direction.
28
00:02:21,590 --> 00:02:24,560
(POLITICIAN)
And the one big question in my mind at this time,
29
00:02:24,560 --> 00:02:29,000
(POLITICIAN)
and the one great challenge that faces us as a people,
30
00:02:29,000 --> 00:02:33,500
(POLITICIAN)
is whether we enter this new world, united –
31
00:02:33,500 --> 00:02:37,900
(POLITICIAN)
together shaded by the umbrella of common sense,
32
00:02:37,900 --> 00:02:41,210
(POLITICIAN)
hand in hand with common purpose,
33
00:02:41,210 --> 00:02:43,510
(POLITICIAN)
or divided –
34
00:02:43,510 --> 00:02:51,700
(POLITICIAN)
our collective powers and talents diluted by an overemphasis of the very differences that make us great.
35
00:02:51,700 --> 00:02:54,810
(POLITICIAN)
Do you see my point?
36
00:02:54,810 --> 00:03:00,870
(POLITICIAN)
Now in my last speech, I didn’t deny the affirmation of truth, justice,
37
00:03:00,870 --> 00:03:04,080
(POLITICIAN)
freedom and equality,
38
00:03:04,080 --> 00:03:11,190
(POLITICIAN)
nor did I choose the inalienable rights that humanity is heir to in this great country.
39
00:03:11,190 --> 00:03:18,160
(POLITICIAN)
I merely stand before them as I stand before all of you, here and now.
40
00:03:18,160 --> 00:03:22,180
(POLITICIAN)
And to make that stand people we have the power to vote –
41
00:03:22,180 --> 00:03:25,940
(POLITICIAN)
to vote for meanwhile we can.
42
00:03:25,940 --> 00:03:29,520
(POLITICIAN)
Use this power you have for the common good,
43
00:03:29,520 --> 00:03:33,180
(POLITICIAN)
for I know that you all, like me,
44
00:03:33,180 --> 00:03:36,870
(POLITICIAN)
crave not only what is good for you and your kin
45
00:03:36,870 --> 00:03:40,520
(POLITICIAN)
but also what is good for your country.
46
00:03:42,180 --> 00:03:45,220
Alright William Wisely - right on
47
00:03:45,220 --> 00:03:48,130
Truth, justice, equality.
48
00:03:48,130 --> 00:03:51,040
You can't argue with that now can you?
49
00:03:51,040 --> 00:03:52,730
And that's just it you see.
50
00:03:52,730 --> 00:03:57,740
Because the more someone can converse with you without giving you cause to object or argue,
51
00:03:57,740 --> 00:04:00,990
the more it appears that you consent with their views.
52
00:04:00,990 --> 00:04:05,420
And the more you appear to consent with their views, the more you will.
53
00:04:05,420 --> 00:04:09,520
But let's take a closer look - let's check the techniques.
54
00:04:09,520 --> 00:04:11,950
Remember - ambiguity is paramount.
55
00:04:11,950 --> 00:04:15,030
It allows for a one-size-fits-all communication,
56
00:04:15,030 --> 00:04:22,440
where a large portion of the populace can find a way to unpack its meaning in such a way as to fit in with their own views.
57
00:04:22,440 --> 00:04:27,110
In Neuro Linguistic Programming
(T.V)
NLP (NEURO LINGUISTIC PROGRAMMING)
(V.O)
these words are called
(V.O & T.V)
NOMINALISATIONS
58
00:04:27,110 --> 00:04:31,810
(V.O & T.V)
time, history, common purpose, truth, justice.
59
00:04:31,810 --> 00:04:34,960
They are in and of themselves - ambiguous.
60
00:04:34,960 --> 00:04:38,920
So broad in depth and scope as to be almost meaningless.
61
00:04:38,950 --> 00:04:41,320
They mean different things to different people
62
00:04:41,320 --> 00:04:45,310
and different things in different contexts to the same person.
63
00:04:45,310 --> 00:04:50,560
They are the slippery eels of alphabet that can give the appearance of coherence in a conversation,
64
00:04:50,560 --> 00:04:54,580
when in fact, meaningfully, there is none.
65
00:04:54,580 --> 00:04:58,170
How about these? These are called
(V.O & T.V)
UNIVERSAL QUANTIFIERS
66
00:04:58,170 --> 00:05:01,180
and for the most part when we use them - we lie.
67
00:05:01,180 --> 00:05:05,810
(V.O & T.V)
EVERY / ALL / ALWAYS / ONLY / NOBODY / EVERYBODY
68
00:05:05,810 --> 00:05:09,740
They are the sweeping generalizations that lie at the root of most prejudice
69
00:05:09,740 --> 00:05:13,660
and are clearly abundant in racist or sexist viewpoints.
70
00:05:13,660 --> 00:05:18,540
Listen to yourself next time you say them and then tell me that 9 times out of 10 it's not bullshit.
71
00:05:18,540 --> 00:05:20,630
(VOICE ON TV CLIP)
That is one big pile of shit.
72
00:05:20,630 --> 00:05:24,290
Now look at these:
(V.O & SCREEN)
UNSPECIFIED VERBS
73
00:05:24,290 --> 00:05:30,110
Normally verbs can give us a relatively clear picture inside our heads as to an action being done -
74
00:05:30,110 --> 00:05:32,880
run, swim, eat, laugh.
75
00:05:32,880 --> 00:05:37,890
Unspecified verbs on the other hand are just that - unspecified.
(T.V)
WONDER / KNOW / SENSE / THINK / FEEL / LIVE
76
00:05:37,890 --> 00:05:40,930
Let's take the first two -
(V.O & ON SCREEN)
sown and laboured.
77
00:05:40,930 --> 00:05:48,110
Now in another context, these verbs might be quite well defined - if we are talking of farmers sowing their fields or builders labouring,
78
00:05:48,110 --> 00:05:52,440
but in this context - they are so shimmery as to be mirages.
79
00:05:52,440 --> 00:05:57,580
They say, quite simply, whatever the listener wants them to say.
80
00:05:57,580 --> 00:06:00,790
What else have we got - ah yes - you'll like this one -
81
00:06:00,790 --> 00:06:03,840
(V.O & T.V)
PHONOLOGICAL AMBIGUITIES
(V.O)
- you may remember them -
82
00:06:03,840 --> 00:06:06,780
well here's one for the ladies – sex sells remember –
83
00:06:06,780 --> 00:06:11,180
you must slip it in whenever you can.
84
00:06:11,180 --> 00:06:14,700
(POLITICIAN)
with a new direction / nude erection / new direction
(ON RED TICKER)
NEW DIRECTION!
NUDE ERECTION!
NEW DIRECTION!
85
00:06:14,700 --> 00:06:17,540
All right we get the point – you’re a big macho man with a massive...
86
00:06:17,540 --> 00:06:20,040
(POLITICIAN)
nude erection / with a new direction
(ON RED TICKER)
NUDE ERECTION!
87
00:06:20,040 --> 00:06:22,620
God - talk about trying to make up for something.
88
00:06:22,620 --> 00:06:23,630
And this:
89
00:06:23,630 --> 00:06:28,640
(POLITICIAN)
humanity is heir to / humanity is air too
(ON RED TICKER)
HUMANITY IS HEIR TO
HUMANITY IS AIR TOO
90
00:06:28,640 --> 00:06:36,620
Heir/air as in inheritors, or as in, a free resourse to be polluted and exploited for economic gain? Hmmm.
91
00:06:36,620 --> 00:06:39,740
Now to something called simply -
(V.O & SCREEN)
MIND READING
92
00:06:39,740 --> 00:06:43,050
Misused it becomes a constant source of grief to us
93
00:06:43,050 --> 00:06:46,370
and underpins most arguments between couples,
94
00:06:46,370 --> 00:06:52,250
but used effectively it can generate a sense of allied purpose between the speaker and listener -
95
00:06:52,250 --> 00:06:55,030
and that's powerful shit.
96
00:06:55,030 --> 00:07:05,210
(POLITICIAN)
For I know that you all, like me, crave not only what is good for you and your kin but also what is good for your country.
(ON RED TICKER)
FOR I KNOW THAT YOU ALL LIKE ME CRAVE NOT ONLY WHAT IS GOOD FOR YOU AND YOUR KIN BUT ALSO WHAT IS GOOD FOR YOUR COUNTRY.
97
00:07:05,210 --> 00:07:07,750
You see he's claiming to know something about us -
98
00:07:07,750 --> 00:07:12,550
and as long as he's unspecific and ambiguous enough such as in this example,
99
00:07:12,550 --> 00:07:14,450
he's probably right.
100
00:07:14,450 --> 00:07:19,960
And if you thought that wasn't enough, in this same phrase hides another mindwarping gem -
101
00:07:19,960 --> 00:07:22,670
the
(V.O & SCREEN)
EMBEDDED COMMAND
(V.O)
- check it out.
102
00:07:22,670 --> 00:07:31,910
(POLITICIAN)
for I know that you all, like me - you all, like me - you all, like me
(ON RED TICKER)
YOU ALL LIKE ME
103
00:07:31,910 --> 00:07:37,520
With a gesture to himself to further anchor the connection in peoples minds - nice.
104
00:07:37,520 --> 00:07:39,890
And how's this for the manufacturing of consent:
105
00:07:39,890 --> 00:07:43,510
(POLITICIAN)
Do you see my point? See my point - see my point.
(ON RED TICKER)
DO YOU SEE MY POINT?
106
00:07:43,510 --> 00:07:47,740
Well seeing as you're pointing I kind of feel compelled to answer 'yes',
107
00:07:47,740 --> 00:07:51,330
though I have no idea what your point is yet.
108
00:07:51,330 --> 00:07:55,120
It's a very clever use of what's called a
(V.O & SCREEN)
CONVERSATIONAL POSTULATE
109
00:07:55,120 --> 00:07:58,570
and we use it to get people to do stuff for us all the time.
110
00:07:58,570 --> 00:08:01,880
We say
(FEMALE ROBOT & SCREEN)
DO YOU THINK YOU CAN CLOSE THE DOOR?
111
00:08:01,880 --> 00:08:05,060
when what we really mean is
(FEMALE ROBOT & SCREEN)
CLOSE THE FUCKING DOOR
112
00:08:05,060 --> 00:08:07,570
And it works brilliantly.
113
00:08:07,570 --> 00:08:11,420
Finally, and for the purpose of this short introductory dissertation, we have
114
00:08:11,420 --> 00:08:13,660
(V.O & SCREEN)
PRESUPPOSITIONS
115
00:08:13,660 --> 00:08:21,640
Most of just about anything we say sits atop big fat unacknowledged presuppositions about ourselves and the world around us.
116
00:08:21,640 --> 00:08:26,010
It allows us to fabricate opinions about stuff that we really have no idea about
117
00:08:26,010 --> 00:08:32,670
and it also allows us to reach conclusions that are a consequence only of the presuppositions upon which they are based
118
00:08:32,670 --> 00:08:35,380
and at times, nothing more.
119
00:08:35,380 --> 00:08:38,560
They're useful too for getting people to believe you or to do stuff.
120
00:08:38,560 --> 00:08:44,380
You might say to your child,
(FEMALE ROBOT & SCREEN)
ARE YOU GOING TO DO YOUR HOMEWORK BEFORE OR AFTER YOUR BATH?
121
00:08:44,380 --> 00:08:49,720
which gives the illusion of free choice whilst the doing of the homework remains unquestioned.
122
00:08:49,720 --> 00:08:54,090
And that might seem unfair but I'm counting on your kids watching this too.
123
00:08:54,090 --> 00:08:58,660
But it just so happens that with all its
(V.O & SCREEN)
NOMINALISATIONS
UNIVERSAL QUANTIFIERS
124
00:08:58,660 --> 00:09:00,890
(V.O & SCREEN)
UNSPECIFIED VERBS
MIND READING
125
00:09:00,890 --> 00:09:05,150
(V.O & SCREEN)
EMBEDDED COMMANDS
CONVERSATIONAL POSTULATES
(V.O)
and general
(V.O & SCREEN)
AMBIGUITY
126
00:09:05,150 --> 00:09:11,040
Mr. Wiley's mind warping speech is opened and based upon a presupposition:
127
00:09:11,040 --> 00:09:15,300
(POLITICIAN)
There comes a time in the history of every great nation,
128
00:09:15,300 --> 00:09:19,630
(POLITICIAN)
when the seeds sown and laboured by its forefathers,
129
00:09:19,630 --> 00:09:24,770
(POLITICIAN)
bring to bear the fruits of a new world with a new direction.
130
00:09:24,770 --> 00:09:30,390
Which means that if this is nonsense - then it's pretty much all nonsense from thereon out I'm afraid.
(SCREEN)
NONSENSE!
NONSENSE!
NONSENSE!
131
00:09:30,390 --> 00:09:35,200
Which is politics in a nutshell really.
(SCREEN)
POLITICS
132
00:10:05,100 --> 00:10:18,770
(END QUOTE ON SCREEN)
" Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind. "
- George Orwell
00:00:05,850 --> 00:00:13,560
Now this has been a mere dip of our big toes into the vast ocean of knowledge out there available to us right now.
2
00:00:13,560 --> 00:00:17,220
I can only hope the experience will tempt you to paddle some more
3
00:00:17,220 --> 00:00:19,580
and to wade a little deeper perhaps,
4
00:00:19,580 --> 00:00:25,810
into the wisdom and mystery of your own magnificent mind.
5
00:00:26,820 --> 00:00:30,480
Although some of this information might at times sound alarming -
6
00:00:30,480 --> 00:00:32,370
it doesn't have to be so.
7
00:00:32,370 --> 00:00:37,250
In fact we are bound by it only to the degree of our ignorance to it.
8
00:00:37,250 --> 00:00:39,310
We're like players in a game
9
00:00:39,310 --> 00:00:43,060
and like many games, our ability to truly enjoy the playing,
10
00:00:43,060 --> 00:00:47,400
is directly proportional to our understanding of the rules.
11
00:00:47,400 --> 00:00:55,920
The greater our understanding, the more effective a player we become and the greater our ability to discern who's cheating us.
12
00:00:55,920 --> 00:00:58,020
Politicians want to get votes,
13
00:00:58,020 --> 00:01:00,250
advertisers want to sell,
14
00:01:00,250 --> 00:01:02,250
and bankers want to juice us dry.
15
00:01:02,250 --> 00:01:05,020
It's in their own best interests to do so -
16
00:01:05,020 --> 00:01:08,440
some more twisted than others of course.
17
00:01:08,440 --> 00:01:11,550
The power that we have, as voters and consumers,
18
00:01:11,550 --> 00:01:16,050
depends upon our ability to recognise the games being played upon us,
19
00:01:16,050 --> 00:01:21,230
so that we may place our money and votes with our own best interests in mind.
20
00:01:21,230 --> 00:01:23,560
We have the greater power.
21
00:01:23,560 --> 00:01:27,250
We are more fundamental to the game.
22
00:01:27,250 --> 00:01:29,750
There are no politicians without voters -
23
00:01:29,750 --> 00:01:32,090
no advertising without consumers
24
00:01:32,090 --> 00:01:34,560
and no banks without money.
25
00:01:34,560 --> 00:01:39,430
We could bring the biggest company in the world tumbling down in a matter of days,
26
00:01:39,430 --> 00:01:42,810
by simply ceasing to buy its products.
27
00:01:42,810 --> 00:01:47,480
We could replace our governments by the demand of a majority vote.
28
00:01:47,480 --> 00:01:51,810
We could collapse the banking system with a mass withdrawal.
29
00:01:51,810 --> 00:01:54,790
And in this game,
(V.O & IN SKY)
WE HAVE THE REAL POWER
30
00:01:54,790 --> 00:01:57,970
(V.O & IN SKY)
WE ARE THE DRIVING FORCE
31
00:01:57,970 --> 00:01:59,730
and in this game,
32
00:01:59,730 --> 00:02:01,360
our only enemies,
33
00:02:01,360 --> 00:02:04,700
are ignorance and complacence.
34
00:02:32,850 --> 00:02:37,020
(IN SKY)
(the place is here - the time is now)
35
00:02:41,550 --> 00:02:47,770
(RIGHT BILLBOARD)
“The world is a dangerous place. Not because of the people who are evil; but because of the people who don't do anything about it.” - Albert Einstein
36
00:02:47,770 --> 00:02:53,090
(LEFT BILLBOARD)
"If ignorance is bliss, why aren't more people happy?" - Thomas Jefferson
37
00:02:53,090 --> 00:02:59,990
(IN SKY)
MIND YOUR MIND - A PRIMER FOR PSYCHOLOGICAL INDEPENDENCE
38
00:03:36,800 --> 00:03:44,780
(ON SCREEN)
And to all the truth peekers
and freedom seekers everywhere
who are aware enough to care enough.
39
00:03:44,990 --> 00:03:57,440
(ON SCREEN)
This film is dedicated to the one and only
Justin Brett Serle
15th May 1971 - 26th October 2007
my brother, my mentor, my friend.