UK_D2_C1 @ [01:30:02] it's just very disturbing to think that your food has screamed for their life

GFX TEXT 1: IS MEAT MURDER?

UK_D1_C1 [02:31:39] CU VEGAN TATTOO. 

THOUGHTRACK: UK_D2_C1 @ [01:27:38] This is the fastest growing movement of justice on earth

MOSLEY – [00:52:26] MM I think there's no doubt that being vegan or vegetarian is a more ethical option, in the sense that it's very hard to justify eating other animals. Whether I will ever become vegan is another matter

GFX TEXT 2: IS MEAT AND DAIRY UNSUSTAINABLE IN THE LONG TERM?

 [02:25:06] 50,000 people work in red meat processing across Australia - that’s 50,000 families I'm responsible for.

D6/7_C1 @ [01:39:47]  1.3,1.4 trillion US dollars.

[01:40:01] D: Per year?

[01:40:02] Per year.

[01:40:03] D: Wow.

[01:40:04] It’s a lot of money.

GFX TEXT 3:

A BITTER DEBATE IS TURNING NASTY

05:39 DULCIE: THERE ARE 3 WORDS THAT ARE CONSISTENT IN A LOT OF THESE COMMENTS FROM VEGAN ACTIVISTS: RAPE MURDER AND SLAVERY

JOEY INTERRUPTS: WHAT HAPPENS TO A COW

DULCIE: LET ME FINISH

UK_D3_C1 @ [00:18:32]  But to have this level of abuse thrown at us, it was just very shocking.

GFX TEXT: FARMERS VS VEGANS

[01:47:33] should the meat and dairy industry be worried about their future? 

UK_D1_C1 JOEY [01:41:17] this is nowhere near sustainable.

GFX TEXT: THE VEGAN WARS

THE VEGAN WARS

MANCHESTER, UK

ADD SECTION DURATION

WALKING THROUGH MARKET

UK_D1_C1 @ [02:25:18] SUPERMARKET 

 [02:25:47] JO So everywhere you look, animal body parts on top of food.

HERO SHOT WITH TATOO:

UK_D1_C1 THOUGHTRACK @ [00:28:28] JO Ok. My name is Joey Armstrong, but my internet name is Joey Carbstrong, and I'm a social media personality, who's also an animal liberation activist

[00:36:26] Veganism for me is living a lifestyle, which excludes as far as you practically can the use and abuse of animals [00:35:48] JO there's a common misconception that people think it's about diet.

UPSOT

[00:46:30] the benefits are less heart disease, less cancer, less diabetes, better for the environment,

[00:45:46] JO  But that shouldn’t be the reason we go vegan

[00:43:23] JO animals are not willing participants in any of this. the farmers are determining when they will die. They are being chopped up into pieces and served to us as consumers. [00:43:48] What I want consumers to understand is that they are the most key player in all of this. Without their money, these industries do not exist.

[01:30:38] JO Yes this is my life's work, I don't think I'll be doing anything else until this is abolished completely.

 [02:26:35] Minced up body parts.

VO: AUSTRALIAN-BORN JOEY ARMSTRONG IS THE LEADER OF A RISING GLOBAL VEGAN ACTIVITIST MOVEMENT …

HE AND HIS PARTNER LAURA ARE FULL TIME AGITATORS WITH THOUSANDS OF SUPPORTERS…

[00:17:43] JO I can reach millions of people with one click, so, and that has happened, some of my videos have reached 10 million people.. [00:17:57]

FIGHTING FOR THEIR BELIEFS IS A FULL-TIME JOB & THEY ARE FUNDED BY THE GLOBAL VEGAN COMMUNITY

VO: FOR THEM, MEAT IS NOT ONLY MURDER – THEY SAY INDUSTRY PRACTICES ARE RAPE, MURDER AND GENOCIDE…

 [01:43:47] JO Ok. Iyou don't get no lies from me, you don't get no beating around the bush, I just say it exactly how it is, and that can shock people at times,

[01:06:42] JO Dairy cows are sexually violated. They are forcibly impregnated.. Now for the victim, it's rape. To take someone's life against their will is murder.[01:07:40] People like to play word games, oh it's not really murder, well what is it? Let me show you a picture of what it is, and you can determine whether you think it's moral or not. 

VO: JOEY AND LAURA FLY AROUND THE WORLD TO ARRANGE DEMONSTRATIONS… 

THEY’RE CONVINCED IF PEOPLE KNEW WHAT HAPPENED IN ABBATOIRS THEY WOULD GIVE UP MEAT AND DAIRY.

VO: TODAY THEY’RE IN A PUBLIC SQUARE IN MANCHESTER TRYING SHOCK PEOPLE WITH THEIR FOOTAGE.

[01:27:38] JO This is the fastest growing movement of justice on earth

VO: NOT ONLY IS THE MOVEMENT GROWING – IT’S ALSO BECOMING WHAT SOME DESCRIBE AS MILITANT…WITH

AND FARMERS ARE FINDING THEMSELVES IN THE VEGAN FIRING LINE

GFX/STRAP: 4AM, FEN FARM DAIRY, BUNGAY, UKTHOUGHTRACK: UK_D5_C1

[01:08:41] I’m the third member of the family to become a dairy farmer, so my grandfather was a dairy farmer, my father was as well. Still is. And we've been farming for around 80 years at Fen Farm Dairy.

THOUGHTRACK: UK_D5_C1 @ 00:29:43:23 –JONNY: you got to be slightly crazy to get up at 4 in the morning in the pitch black during the winter months [TRIM]

UPSOT @ 00:06:13:00 – “MORNING LADIES” 

VO: COUNTLESS SUNRISES…

THE FAMILIAR COOL BITE IN THE AIR…

JONNY CRICKMORE’S UP BEFORE THE SUN EVERY DAY OF THE WEEK. HE SAYS PEOPLE LIKE HIM ARE THE UK’S LIFEBLOOD

UK_D3/4_C1@ 00:18:32]  - farmers, we're the people that feed the world. We're the people that have to get up and face all elements in the mornings and work on Christmas day when everyone else is relaxing and having the day off.

UK_D5_C1 @ [01:14:19] JON, the farm is something, is very special to me and the work what I've put into that place in my lifetime, and uh, you know, I hope that one day what I've done can be passed down to our children

UK_D5_C2 00:25:57:07 – JONNY CARRYING MILK

VO: THE CRICKMORE’S ARE A YOUNG FARMING FAMILY SCRAPING A LIVING OFF THEIR LAND MAKING CHEESE, BUTTER AND MILK

UK_D3/4_C1 @ 01:18:44:01 – I’VE GOT TO HEAD BACK ABOUT 3 O CLOCK

BUT THEN A PHOTO PUT THE CRICKMORES IN THE EPICENTRE OF THE BATTLE

UK_D5_C1 @ [01:23:42] JON it all started with a, we put a picture of our first set of triplets in our history, and we put it on social media, and to begin with that was great, we had nice comments sent back. And then all of a sudden somehow it got on to some vegan extremist group, [01:24:17] And they were just putting really cruel and horrible comments,

VO:

THE ATTACKS WERE FIERCE…

THEY  CENTRE AROUND THE COMMON PRACTICE OF SEPARATING YOUNG CALVES FROM THEIR MOTHERS

THOUGHTRACK W/ CALVES IN PEN SHOTS

00:28:00]  First day the calf is born, the calf is taken away from the mother within a few hours.[TRIM]. But, the calf then doesn't then go and be tortured in some pen. He goes to live in a pen with his mates like all these fellas are where they look after one another. And we go round, and they look at us as their mother

VO:THE PHOTO SPARKED ACCUSATIONS THE CRICKMORES NEVER IMAGINED WOULD BE AIMED AT THEM

AGAIN LET GX PLAY WITHOUT GRAB OR VO

[01:25:18] JON words such as murderers, rapists, you know enslaving your cattle and your cows, and how would you like it if we took your children away,

 [01:25:54]

DUL we had messages from people saying we hope you die of cancer, we hope that that you get trampled by a cow. It was endless, it went on..

UK_D5_C2 @ [00:02:03] REP Are you separating families on your farm?

[00:02:07] JON Well we're separating a calf from a cow, that's not really a family. The word family is you know, is probably what we look at as humans you know mother and father and the children

ITV @ 00:10 – MALE REPORTER: SOME FARMERS SAY THEY FEEL THREATENED BY WHAT THEY CALL MILITANT VEGANS WHO HAVE STORMED THEIR FARMS SENT THEM THREATS AND MADE THEIR LIVES HELL

VO: THE CRICKMORES WENT ON NATIONAL BREAKFAST TV TO DEFEND THEIR FARMING METHODS…WHILE JOEY DEFENDED HARDLINE VEGAN BELIEFS

05:39 DULCIE: THERE ARE 3 WORDS THAT ARE CONSISTENT IN A LOT OF THESE COMMENTS FROM VEGAN ACTIVISTS: RAPE MURDER AND SLAVERY

JOEY INTERRUPTS: WHAT HAPPENS TO A COW

DULCIE: LET ME FINISH

JOEY: WHAT HAPPENS TO YOUR COWS WHEN THEY CANNOT PRODUCE MILK ANYMORE

JONNY & DULCIE: DO YOU MIND IF I FINISH THIS SENTENCE…

FADE OUT ON JONNY & DULCIE FLUSTERED– GFX LIKE TELLY ON THE FRITZ…

UK_D5_C1

[02:04:44] REP Tell me about that television appearance

UK_D5_C1[02:04:23] JON Um, yeah I, I didn't know much about Joey until we sat with him on the couch

DUL – on that ITV appearance

[02:05:44] DUL the terminology being used is not only very inaccurate, completely incorrect in a lot of cases. It's very inflammatory, bordering on hate speech a lot of the time

[01:54:58] DUL and I think this is a conversation that we should always be having But it should be a conversation, and it should be based on fact. 

00:09:37]

[00:10:02] I think the, any negative reactions the Crickmores got was because of the fact they posted a picture of calves [TRIM] [00:10:43] I think it's a truly sadistic thing to post pictures of you know, baby animals that will be kidnapped from their mother, their mother will be killed at the end of the line.

VO: SO WHO IS THIS AUSSIE GUY LEADING THE VEGAN MOVEMENT?

THOUGHTRACK @ [00:29:05] JO I grew up in the Northern suburbs of South Australia

[00:31:02] JO I had quite a rough few years, I was hanging around with gangs, I was experimenting with substances, this snowballed into something more seriously   [00:34:46] And one night I got caught carrying a firearm. [00:31:22], it landed me in prison.

REVERT TO MASTER UPSOT:

While in prison, [00:31:40] and I had an awakening.

00:37:49]  I wanted to give back. when I become aware of what was happening to animals, So I felt like they needed my help the most.

UK_D1_C1 @ [00:53:57] JO I get a lot of people saying that vegan activist methods are too extreme.[TRIM IN GRAB] but from a vegan activist point of view, there's nothing more extreme than dragging an innocent animal to the kill floor and slashing their throat open against their will. [00:54:24]

VO: AS WELL AS REACHING OUT TO THE PUBLIC, HE ALSO LEADS WHAT HE CALLS “VIGILS”

[UK_D2_C1 00:13:31] JO Hello everyone. Anyone's first Save today? 1, 2, wow so nearly half of you

VO: HE USES SOCIAL MEDIA TO INVITE LIKE MINDED VEGANS TO COME TOGETHER…

THE ACTIVITISTS TURN UP TO OFFER COMFORT TO PIGS ARRIVING AT THE ABBATOIR…

VO: THEY FILM EVERYTHING – TO POST TO THEIR ONLINE FOLLOWERS – JOEY’S FAME, GROWING SUPPORT AND INCOME COMES FROM THESE UPSETTING VIDEOS

We need everyone together to show that we are a growing movement.. More vegans? No?

[00:15:25] MAN They said I love bacon. 

[00:15:25] JO They said I love bacon. That happens a lot.

VO: AFTER HOURS OF WAITING IN THE FREEZING COLD…THE TRUCKS START TO ARRIVE…

VO: AND THE PROTESTERS AIM A DOZEN CAMERAS TOWARDS THE PIGS

UPSOT JOEY: UK_D2_C1 @

 [00:54:27] JO It's alright sweetie. Hey, it's ok. (Jo talks to pigs) It's alright. 

VO: AS EACH TRUCK PULLS UP TO THE SLAUGHTERHOUSE GATE – THE ACTIVISTS TRY TO SOOTHE THE PIGS

UK_D2_C1 @ [00:56:53] [TRIM IN GRAB] this is the bacon you're eating, this is the sausages that you're eating.

we just wish that anybody who eats animal flesh will come and look the animals in the eyes, and witness this for themselves, people oh - sorry there's another truck now. 

VO: JOEY AND LAURA ALSO WALK AROUND TO THE BACK…AS THEY APPROACH THE ABBATOIR, THE SOUND OF PIGS SQUEALING GETS LOUDER AND LOUDER…

[01:27:27] JO & LA WALKING (CAN HEAR PIGS SCREAMING)

[01:27:29] JO As you can hear we're getting closer to where the gas chambers are. [01:27:55] 

[01:27:56] PIGS SCREAMING, JO AT FENCE 

[01:28:29]  JO So you can hear the machinery going. [01:28:58] and the pigs thrash and scream in their last moments.

VO: JOEY KNOWS IT’S CONFRONTING MOMENTS LIKE THESE THAT MAKE THE BEST SOCIAL MEDIA CONTENT

[01:35:11] JO FILMING VIDEO FRONT ON

[01:35:38] The world holocaust means destruction or slaughter on a mass scale, and if this isn't a holocaust, what is it. What is it (PAN TO SLAUGHTERHOUSE)

[01:36:57] (PAN TO JO) They are begging for mercy in there and no one is listening. You know no one's listening. Vegan's are listening though

VO: THERE’S STILL DEBATE ABOUT WHETHER ANIMALS SCREAM IN FEAR AND PAIN AT ABBATOIRS - BUT IT’S A SOUND THAT HELPS JOEY RECRUIT HIS ARMY OF VEGAN ACTIVISTS

VO: THE MEAT AND DAIRY INDUSTRY THINKS THIS SORT OF ACTIVIST REPORTAGE IS DISTORTING THE TRUTH

01:20:00] P: they break into facilities, they take undercover footage of poor practice and then say that is industry norm.

VO: AUSTRALIA IS THE WORLD’S LARGEST EXPORTER OF RED MEAT…PATRICK SAYS IT’S EASY FOR VEGANS LIKE JOEY TO IGNORE THE BENEFITS OF A 18 BILLION DOLLAR INDUSTRY

PATRICK @ [02:59:45] PATRICK: he doesn't have to care about anybody but himself.. He doesn't care about working families, he doesn't care about working Australians, he doesn't care about anybody else but himself and the outcome that he's looking for, period[03:00:39].

VO: PATRICK’S WATCHED AS VEGAN EXTREMISTS HAVE INTIMIDATED EVERYONE FROM FARMERS, TO ABBATOIR WORKERS, TO BUTCHERS

PATRICK @ [02:24:26] PATRICK: being harassed by individuals within these organisations, from facebook posts about threatening to firebomb butcher shops right through to chaining themselves to the gates of processing facilities

BROLL OF MASS FARMS – FACTORY FARMS

VO: WHILST THE ETHICS OF MEAT IS A PERSONAL QUESTION – THE FOOD & AGRICULTURE WING OF THE UNITED NATIONS CONSIDERS LIVESTOCK FARMING A MAJOR THREAT TO THE ENVIRONMENT

BROLL OF DEFORESTATION / POLLUTION

VO: GLOBALLY, ANIMAL AGRICULTURE IS RESPONSIBLE FOR ROUGHLY 18% OF GREENHOUSE GAS EMISSIONS AND 80% OF THE WORLD’S DEFORESTATION

MORE BROLL

VO: MORE THAN 56 BILLION FARM ANIMALS ARE SLAUGHTERED GLOBALLY EACH YEAR…AND THAT NUMBER IS EXPECTED TO RISE AS HUMAN POPULATION BOOMS…

VO: THE UN WANTS THE WORLD TO EAT LESS MEAT AND DAIRY TO HELP EASE BOTH FOOD SHORTAGES AND CLIMATE CHANGE..

HERE ARE TWO SOLUTIONS WHICH COULD BE COMING TO A PLATE NEAR YOU

VO: ONE OF THE BIGGEST SCIENTIFIC DEVELOPMENTS IS CULTURED MEAT.

OVER A REAL STEAK, PETER VERSTRATE TELLS ME ABOUT HIS COMPANY’S  ETHICAL AND SUSTAINABLE SOLUTION.

UK_D6-7_C1 @ 00:22:30] D:. So would you say this question of meat is one of the biggest questions of our time?

yes, I would.

00:18:24]  Meat production is turning out to be a pretty big problem for this planet and we should not let anyone fool us, we do not need meat.

D6-7_C1 @ [00:42:17] Cultured meat is meat made from the same cells that make the muscles of the animals that we eat only grown in a bioreactor. It differs from meat substitutes in that it is meat [TRIM]

VO: IT’S BEEN FIVE YEARS SINCE MOSA MEAT UNVEILED ITS PRODUCT ON TELEVISION, AND IT’S STILL NOT READY FOR THE MARKET YET…GROWING MEAT, FIBER BY FIBER, TAKES A LOT OF TIME AND MONEY…BUT THEY HAVE ONE UNLIKELY ALLY…

[01:47:41] Vegans and vegetarians are generally positive about what we do. Actually to a point where the first group of investors in our company are a syndicate of animal welfare driven investors. They really put their money where their mouth is, you might say.

VO:ANOTHER ALTERNATIVE  WAY TO GET PROTEIN COULD BE EDIBLE INSECTS…

THEY’RE HEALTHY AND ARE COMMERCIALLY FARMED HERE IN SUBURBAN LONDON BY LAURENCE MOHAN AND HIS FAMILY…

SOME THEY SELL TO RESTAURANTS AROUND THE UK…SOME THEY EAT

[ [00:07:56] REP Great. So this is what dinner could look like in 2025 for all of us then

00:19:22] LAU Alright so here we've got the Zephoba Morios (?) which are like super meal worms, they're really massive, they're a lot bigger, and they need a lot more food. So it doesn't look like there are many here, but - 

[00:19:37] REP (directs) CU TRAY

FADE

00:44:58] TIZ IN KITCHEN

[00:44:59] TIZ As the first step we need to rinse them. 

VO:  TIZIANA IS LAURENCE’S MUM… ORIGINALLY FROM ITALY, SHE’S BEEN DEVELOPING RECIPES USING INSECTS WHICH SHE SAYS ARE AS DELICIOUS AS THE MEAT VERSIONS…

[01:05:18] REP (directs) So what's actually on the menu today?

[01:05:27] TIZ OK, today as a starter we're going to have Bruschetta with mealworms as well as some fritters with seaweed, as the Zophoba worms wrapped in pastry. And for main, we're going to have Tagliatelle made with cricket flour. 

[01:05:45] REP Wow, so everything on the menu today's going to have some sort of insect from the backyard in it?

[01:05:50] TIZ Absolutely. 

01:31:01] REP Wow, yeah look at this. And this cake is amazing with the rice bubble chocolate worm topping, amazing. 

[01:31:26] TIZ Bon appetito.

[01:56:24] REP So is the meat industry as it is now sustainable?

[01:56:30] TIZ I don't think it is the amount of land that is used for pasture, destroying natural habitat for wildlife, is astounding. And also of course cattle use almost twice the amount of water to produce the same amount of protein

[02:13:04] CU CAKE, CUT AND SERVE

VO: MANY NON-WESTERN COUNTRIES ALREADY INCLUDE INSECTS AND WORMS IN THEIR DIETS, BUT WILL AUSTRALIANS SWAP THEIR STEAKS FOR PROTEIN PACKED WORM CAKE

[02:13:15] REP Mmm look at that.

[02:14:47] So we've got worms in the flour, and worms on the top chocolate bit too.  [02:15:32] REP Yum Nailed it

00:00:20:00 – DEAN AND MICHAEL WALKING THROUGH THE MARKET

VO: BEFORE LEAVING THE UK, I MEET UP WITH AN EXPERT WHO HAS BEEN OBSERVING HEALTH AND DIET TRENDS IN THE UK FOR DECADES.  DR MICHAEL MOSELY

VEGANISM IS DEFINITELY GROWING FROM OUTSPOKEN CELEBRITIES TO MILINNIALS..

[00:04:58] as I understand it, a lot of the growth in veganism comes from people under the age of 35, clearly social media plays a huge part in it, Instagram things like that, and I think the vegan society just being much more imaginative about how they go about it. 

VO: BY SOME ESTIMATES, VEGANISM HAS GONE UP 350% OVER THE LAST DECADE IN THE UK…AND AUSTRALIA IS THE 3^RD FASTEST GROWING VEGAN MARKET IN THE WORLD

[00:04:17] MM. I came from a sort of you know traditional middle class English family, so we would have had meat most meals most days. And certainly then, people who were vegetarians, I'm not sure we'd even heard of vegans, but they were regarded as slightly cranky, the image was people wearing sandals, and alternative lifestyle, living in communes. [00:04:41] That's kind of what a vegetarian, vegan was. And I think that image has changed drastically over the last few years. 

[00:52:25] REP Michael should we be vegan?

[00:52:26] MM I think there's no doubt that being vegan or vegetarian is a more ethical option, in the sense that it's very hard to justify eating other animals. Whether I will ever become vegan is another matter

VO: THE STRATEGY OF VEGAN ACTIVISTS LIKE JOEY IS TO CONTINUE TO SHOCK PEOPLE OUT OF OLD HABITS AND GUILT THEM TO CHANGE

IT’S NOT WORKING ON MICHAEL, BUT HE CAN  SEE WHY IT WORKS ON OTHERS

[00:50:52] REP So a lot of this language that's been used is quite violent, you know, murder, rape, family separation. What do you think of that?

[00:51:02] MM Well it's obviously deliberate isn't it. It's there to evoke emotions, it's there to get your base all stirred up and angry.. [00:51:21] I think it is unfortunate, I absolutely understand it, and it is a tactic that has been used throughout history, by propagandists who want to get their message across. 

VO: JOEY CONTINUES TO MOBILIZE AND TRAIN HIS ARMY OF VEGAN ACTIVISTS

UK_D2_C2

[00:32:20] (MS LAURA ) I mean we're on the streets, we're showing some pretty hectic animal cruelty in farms, we're showing you know horrific scenes from inside slaughterhouses

(PAN TO JOEY) and if anyone here's gone vegan because of slaughterhouse footage, you know how profound of an effect it can have on you. [00:32:36]

VO: BACK ON THE FARM WITH JONNY, LIFE GOES ON…DESPITE THE VEGAN FALLOUT

CRICKMORE FARM GVS

DRONE AERIAL

BUNGAY “A GOOD OLD TOWN” SIGN

UK_D5_C2 @ [00:38:54] DRIVING 

THOUGHTRACK:

[00:59:08] do you worry about the future of your farm?

[02:29:17] JON Um, no, not really. 'Cause I feel like as dairy and beef goes, that we're in a position where we're far, we're leading the direction of the industry,

JONNY WITH HIS COWS – TENDER – TOUCHING THEM

UK_D5_C2[01:38:20] JON You know we are eating animals at the end of the day, and that's something what we've done for millions of years, despite loving my animals, and looking after them, I've never you know I've never not forgotten that these animals will be slaughtered, and they'll go off to be eaten.

IV UPSOT – FINAL SHOT OF JONNY & DULCIE

 [01:38:59] that's always been part of what we do, and that's just how the world turns