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UK_D2_C1 @ [01:30:02] it's just very disturbing to think
that your food has screamed for their life GFX TEXT 1: IS MEAT
MURDER? |
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UK_D1_C1 [02:31:39] CU VEGAN
TATTOO. THOUGHTRACK: UK_D2_C1 @ [01:27:38] This is
the fastest growing movement of justice on earth MOSLEY – [00:52:26]
MM I think there's no doubt that being vegan or vegetarian is a more ethical
option, in the sense that it's very hard to justify eating other animals.
Whether I will ever become vegan is another matter GFX TEXT 2: IS MEAT AND
DAIRY UNSUSTAINABLE IN THE LONG TERM? [02:25:06] 50,000 people work in red meat
processing across Australia - that’s 50,000 families I'm responsible for. D6/7_C1 @ [01:39:47] 1.3,1.4 trillion
US dollars.
[01:40:02] Per year. [01:40:03] D: Wow. [01:40:04] It’s a lot of money. GFX TEXT 3: A BITTER DEBATE IS
TURNING NASTY 05:39 DULCIE: THERE ARE 3
WORDS THAT ARE CONSISTENT IN A LOT OF THESE COMMENTS FROM VEGAN ACTIVISTS:
RAPE MURDER AND SLAVERY JOEY INTERRUPTS: WHAT HAPPENS TO A
COW DULCIE: LET ME FINISH UK_D3_C1
@ [00:18:32] GFX TEXT: FARMERS VS VEGANS [01:47:33]
should the meat and dairy industry be worried about their future? UK_D1_C1
JOEY [01:41:17] this is nowhere near sustainable. GFX TEXT: THE VEGAN WARS |
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THE VEGAN
WARS |
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MANCHESTER, UK |
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ADD SECTION DURATION |
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WALKING
THROUGH MARKET UK_D1_C1
@ [02:25:18]
SUPERMARKET [02:25:47] JO So everywhere you look, animal
body parts on top of food. HERO SHOT
WITH TATOO: UK_D1_C1
THOUGHTRACK @ [00:28:28] [00:36:26]
Veganism for me is living a lifestyle, which excludes as far as you
practically can the use and abuse of animals [00:35:48] JO there's a common
misconception that people think it's about diet. UPSOT [00:46:30]
the benefits are less heart disease, less cancer, less diabetes, better
for the environment, [00:45:46]
JO But that shouldn’t be the reason we
go vegan [00:43:23]
JO animals are not willing participants in any of this. the farmers are
determining when they will die. They are being chopped up into pieces and
served to us as consumers. [00:43:48] What I want consumers to
understand is that they are the most key player [01:30:38]
JO [02:26:35] Minced up body parts. |
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VO:
AUSTRALIAN-BORN JOEY ARMSTRONG IS THE LEADER OF A RISING GLOBAL VEGAN ACTIVITIST
MOVEMENT … HE
AND HIS PARTNER LAURA ARE FULL TIME AGITATORS WITH THOUSANDS OF SUPPORTERS… |
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[00:17:43] JO I can reach millions of
people with one click, so, and that has happened, some of my videos have
reached 10 million people.. [00:17:57] |
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FIGHTING FOR THEIR BELIEFS IS A FULL-TIME JOB &
THEY ARE FUNDED BY THE GLOBAL VEGAN COMMUNITY VO: FOR THEM, MEAT IS NOT ONLY MURDER – THEY SAY
INDUSTRY PRACTICES ARE RAPE, MURDER AND GENOCIDE… [01:43:47] JO Ok |
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[01:06:42] JO Dairy cows are sexually
violated. They are forcibly impregnated. |
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VO:
JOEY AND LAURA FLY AROUND THE WORLD TO ARRANGE DEMONSTRATIONS… THEY’RE
CONVINCED IF PEOPLE KNEW WHAT HAPPENED IN ABBATOIRS THEY WOULD GIVE UP MEAT
AND DAIRY. VO:
TODAY THEY’RE IN A PUBLIC SQUARE IN MANCHESTER TRYING SHOCK PEOPLE WITH THEIR
FOOTAGE. |
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[01:27:38]
JO This is the fastest growing movement of justice on earth VO: NOT ONLY IS THE
MOVEMENT GROWING – IT’S ALSO BECOMING WHAT SOME DESCRIBE AS MILITANT… AND FARMERS ARE FINDING
THEMSELVES IN THE VEGAN FIRING LINE |
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GFX/STRAP: 4AM, FEN FARM
DAIRY, BUNGAY, UKTHOUGHTRACK: UK_D5_C1 [01:08:41] I’m the third member of
the family to become a dairy farmer, so my grandfather was a dairy farmer, my
father was as well. Still is. And we've been farming for around 80 years
at Fen Farm Dairy. THOUGHTRACK: UK_D5_C1 @ 00:29:43:23 –JONNY: you got to
be slightly crazy to get up at 4 in the morning in the pitch black during the
winter months [TRIM] UPSOT @ 00:06:13:00 – “MORNING LADIES” |
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VO: COUNTLESS SUNRISES… THE FAMILIAR COOL BITE IN THE AIR… JONNY CRICKMORE’S UP BEFORE THE SUN EVERY DAY OF THE
WEEK. HE SAYS PEOPLE LIKE HIM ARE THE UK’S LIFEBLOOD UK_D3/4_C1@
00:18:32] - farmers, we're the people that feed the world. We're the
people that have to get up and face all elements in the mornings and work on
Christmas day when everyone else is relaxing and having the day off. |
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UK_D5_C1 @ [01:14:19] JON |
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UK_D5_C2
00:25:57:07 – JONNY
CARRYING MILK VO: THE CRICKMORE’S ARE A YOUNG FARMING FAMILY SCRAPING
A LIVING OFF THEIR LAND MAKING CHEESE, BUTTER AND MILK UK_D3/4_C1 @
01:18:44:01 – I’VE GOT TO HEAD BACK ABOUT 3 O CLOCK |
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BUT
THEN A PHOTO PUT THE CRICKMORES IN THE EPICENTRE OF THE BATTLE |
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UK_D5_C1 @
[01:23:42] JON it
all started with a, we put a picture of our first set of triplets in our
history, and we put it on social media, and to begin with that was great, we
had nice comments sent back. And then all of a sudden somehow it got on to
some vegan extremist group, [01:24:17] And they were just putting really
cruel and horrible comments, |
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VO:
THE
ATTACKS WERE FIERCE… THEY
CENTRE AROUND THE COMMON PRACTICE OF
SEPARATING YOUNG CALVES FROM THEIR MOTHERS |
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THOUGHTRACK
W/ CALVES IN PEN SHOTS 00:28:00] First day the
calf is born, the calf is taken away from the mother within a few hours |
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VO:THE PHOTO SPARKED ACCUSATIONS THE CRICKMORES
NEVER IMAGINED WOULD BE AIMED AT THEM AGAIN LET GX PLAY WITHOUT GRAB OR VO [01:25:54] DUL we had
messages from people saying we hope you die of cancer, we hope that that you
get trampled by a cow. It was endless, it went on.. |
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UK_D5_C2 @
[00:02:03] REP Are you separating families on your farm? |
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ITV @ 00:10 – MALE REPORTER: SOME FARMERS SAY THEY FEEL
THREATENED BY WHAT THEY CALL MILITANT VEGANS WHO HAVE STORMED THEIR FARMS
SENT THEM THREATS AND MADE THEIR LIVES HELL VO: THE CRICKMORES WENT ON
NATIONAL BREAKFAST TV TO DEFEND THEIR FARMING METHODS…WHILE JOEY DEFENDED
HARDLINE VEGAN BELIEFS |
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05:39 DULCIE: THERE ARE 3 WORDS THAT ARE
CONSISTENT IN A LOT OF THESE COMMENTS FROM VEGAN ACTIVISTS: RAPE MURDER AND
SLAVERY JOEY INTERRUPTS: WHAT
HAPPENS TO A COW DULCIE: LET ME FINISH JOEY: WHAT HAPPENS TO YOUR COWS WHEN THEY CANNOT PRODUCE
MILK ANYMORE JONNY & DULCIE: DO YOU MIND IF I FINISH THIS SENTENCE… FADE OUT ON JONNY
& DULCIE FLUSTERED– GFX LIKE TELLY ON THE FRITZ… UK_D5_C1 [02:04:44]
REP Tell me about that television appearance UK_D5_C1[02:04:23]
JON Um, yeah I, I didn't know much about Joey until we sat with him on the
couch DUL
– on that ITV appearance [01:54:58]
DUL and I think this is a conversation that we should always be having |
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00:09:37] [00:10:02]
I think the, any negative reactions the Crickmores got was because of the
fact they posted a picture of calves [TRIM] [00:10:43] I think it's a truly
sadistic thing to post pictures of you know, baby animals that will be
kidnapped from their mother, their mother will be killed at the end of the
line. VO: SO WHO IS THIS
AUSSIE GUY LEADING THE VEGAN MOVEMENT? THOUGHTRACK @ [00:29:05] JO I grew up
in the Northern suburbs of South Australia [00:31:02] JO I had quite a rough few
years, I was hanging around with gangs, I was experimenting with substances,
this snowballed into something more seriously [00:34:46] And one night I got caught
carrying a firearm. [00:31:22] REVERT TO MASTER UPSOT: While in prison, [00:31:40] 00:37:49]
I wanted to give back. when I become aware of what was happening to animals |
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UK_D1_C1 @ [00:53:57] JO I get a lot of people
saying that vegan activist methods are too extreme.[TRIM IN GRAB] but from a
vegan activist point of view, there's nothing more extreme than dragging an
innocent animal to the kill floor and slashing their throat open against
their will. [00:54:24] |
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VO: AS WELL AS REACHING OUT TO THE PUBLIC, HE ALSO LEADS
WHAT HE CALLS “VIGILS” [UK_D2_C1 00:13:31] JO Hello everyone. Anyone's
first Save today? 1, 2, wow so nearly half of you VO:
HE USES SOCIAL MEDIA TO INVITE LIKE MINDED VEGANS TO COME TOGETHER… THE
ACTIVITISTS TURN UP TO OFFER COMFORT TO PIGS ARRIVING AT THE ABBATOIR… VO:
THEY FILM EVERYTHING – TO POST TO THEIR ONLINE FOLLOWERS – JOEY’S FAME,
GROWING SUPPORT AND INCOME COMES FROM THESE UPSETTING VIDEOS We need
everyone together to show that we are a growing movement.. More vegans? No? [00:15:25]
MAN They said I love bacon. [00:15:25]
JO They said I love bacon. That happens a lot. |
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VO: AFTER HOURS OF
WAITING IN THE FREEZING COLD…THE TRUCKS START TO ARRIVE… VO: AND THE PROTESTERS AIM A DOZEN CAMERAS TOWARDS THE
PIGS UPSOT JOEY: UK_D2_C1 @ [00:54:27] JO It's alright sweetie.
Hey, it's ok. (Jo talks to pigs) It's alright. VO: AS EACH TRUCK PULLS UP TO THE SLAUGHTERHOUSE GATE –
THE ACTIVISTS TRY TO SOOTHE THE PIGS UK_D2_C1 @ [00:56:53] [TRIM IN GRAB] this is the bacon you're
eating, this is the sausages that you're eating. |
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we just wish that anybody who
eats animal flesh will come and look the animals in the eyes, and witness
this for themselves, people oh - sorry there's another truck now. |
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VO:
JOEY AND LAURA ALSO WALK AROUND TO THE BACK…AS THEY APPROACH THE ABBATOIR,
THE SOUND OF PIGS SQUEALING GETS LOUDER AND LOUDER… |
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[01:27:27]
JO & LA WALKING (CAN HEAR PIGS SCREAMING) [01:27:29]
JO As you can hear we're getting closer to where the gas chambers
are. [01:27:55] [01:27:56]
PIGS SCREAMING, JO AT FENCE [01:28:29]
JO So you can hear the machinery going. [01:28:58]
and the pigs thrash and scream in their last moments. |
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VO: JOEY KNOWS IT’S CONFRONTING MOMENTS LIKE THESE THAT
MAKE THE BEST SOCIAL MEDIA CONTENT |
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[01:35:11]
JO FILMING VIDEO FRONT ON [01:35:38]
The world holocaust means destruction or slaughter on
a mass scale, and if this isn't a holocaust, what is it. What is it (PAN
TO SLAUGHTERHOUSE) |
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[01:36:57] (PAN TO JO) They are begging for
mercy in there and no one is listening. You know no one's listening. Vegan's
are listening though VO: THERE’S STILL DEBATE ABOUT WHETHER ANIMALS SCREAM
IN FEAR AND PAIN AT ABBATOIRS - BUT IT’S A SOUND THAT HELPS JOEY RECRUIT HIS
ARMY OF VEGAN ACTIVISTS |
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VO: THE MEAT AND DAIRY INDUSTRY THINKS THIS SORT OF
ACTIVIST REPORTAGE IS DISTORTING THE TRUTH 01:20:00] P: they break into facilities, they take undercover footage
of poor practice and then say that is industry norm. VO: AUSTRALIA IS THE
WORLD’S LARGEST EXPORTER OF RED MEAT…PATRICK SAYS IT’S EASY FOR VEGANS LIKE
JOEY TO IGNORE THE BENEFITS OF A 18 BILLION DOLLAR INDUSTRY PATRICK @ [02:59:45]
PATRICK: he doesn't have to care about anybody but himself. VO:
PATRICK’S WATCHED AS VEGAN EXTREMISTS HAVE INTIMIDATED EVERYONE FROM FARMERS,
TO ABBATOIR WORKERS, TO BUTCHERS PATRICK @
[02:24:26] PATRICK: being harassed by individuals within these organisations,
from facebook posts about threatening to firebomb butcher shops right through
to chaining themselves to the gates of processing facilities BROLL OF
MASS FARMS – FACTORY FARMS VO: WHILST THE ETHICS OF MEAT IS A PERSONAL QUESTION –
THE FOOD & AGRICULTURE WING OF THE UNITED NATIONS CONSIDERS LIVESTOCK
FARMING A MAJOR THREAT TO THE ENVIRONMENT BROLL OF
DEFORESTATION / POLLUTION MORE BROLL VO: MORE THAN 56 BILLION FARM
ANIMALS ARE SLAUGHTERED GLOBALLY EACH YEAR…AND THAT NUMBER IS EXPECTED TO
RISE AS HUMAN POPULATION BOOMS… VO:
THE UN WANTS THE WORLD TO EAT LESS MEAT AND DAIRY TO HELP EASE BOTH FOOD
SHORTAGES AND CLIMATE CHANGE.. HERE
ARE TWO SOLUTIONS WHICH COULD BE COMING TO A PLATE NEAR YOU |
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VO: ONE OF THE BIGGEST
SCIENTIFIC DEVELOPMENTS IS CULTURED MEAT. OVER A REAL STEAK, PETER
VERSTRATE TELLS ME ABOUT HIS COMPANY’S ETHICAL AND SUSTAINABLE SOLUTION. UK_D6-7_C1 @ 00:22:30] D: yes, I would. |
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D6-7_C1 @ [00:42:17]
Cultured meat is meat made from the same cells that make the muscles of the
animals that we eat only grown in a bioreactor. It differs from meat
substitutes in that it is meat [TRIM] |
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VO: IT’S BEEN FIVE YEARS SINCE MOSA MEAT UNVEILED ITS
PRODUCT ON TELEVISION, AND IT’S STILL NOT READY FOR THE MARKET YET…GROWING
MEAT, FIBER BY FIBER, TAKES A LOT OF TIME AND MONEY…BUT THEY HAVE ONE
UNLIKELY ALLY… [01:47:41] Vegans and vegetarians are generally positive about what
we do. Actually to a point where the first group of investors in our
company are a syndicate of animal welfare driven investors. They really put
their money where their mouth is, you might say. |
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VO:ANOTHER ALTERNATIVE WAY TO GET PROTEIN COULD BE EDIBLE INSECTS… THEY’RE
HEALTHY AND ARE COMMERCIALLY FARMED HERE IN SUBURBAN LONDON BY LAURENCE MOHAN
AND HIS FAMILY… SOME
THEY SELL TO RESTAURANTS AROUND THE UK…SOME THEY EAT |
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00:19:22] LAU Alright so here we've got the
Zephoba Morios (?) which are like super meal worms, they're really massive,
they're a lot bigger, and they need a lot more food. So it doesn't look like
there are many here, but - [00:19:37] REP (directs) CU TRAY FADE |
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00:44:58]
TIZ IN KITCHEN [00:44:59]
TIZ As the first step we need to rinse them. VO: TIZIANA IS LAURENCE’S MUM… ORIGINALLY FROM ITALY, SHE’S BEEN DEVELOPING RECIPES USING INSECTS
WHICH SHE SAYS ARE AS DELICIOUS AS THE MEAT VERSIONS… [01:05:18]
REP (directs) So what's actually on the menu today? [01:05:27]
TIZ OK, today as a starter we're going to have Bruschetta with mealworms as
well as some fritters with seaweed, as the Zophoba worms wrapped in pastry.
And for main, we're going to have Tagliatelle made with cricket flour. [01:05:45]
REP Wow, so everything on the menu today's going to have some sort of insect
from the backyard in it? [01:05:50]
TIZ Absolutely. |
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01:31:01]
REP Wow, yeah look at this. And this cake is amazing with the rice bubble
chocolate worm topping, amazing. [01:31:26] TIZ Bon appetito. |
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[01:56:24] REP So is the meat
industry as it is now sustainable? [01:56:30] TIZ |
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[02:13:04]
CU CAKE, CUT AND SERVE VO: MANY NON-WESTERN COUNTRIES ALREADY INCLUDE INSECTS
AND WORMS IN THEIR DIETS, BUT WILL AUSTRALIANS SWAP THEIR STEAKS FOR PROTEIN
PACKED WORM CAKE [02:13:15] REP Mmm look at that. [02:14:47] So we've got worms in the
flour, and worms on the top chocolate bit too. [02:15:32] REP Yum Nailed it |
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00:00:20:00 – DEAN AND MICHAEL
WALKING THROUGH THE MARKET VO: BEFORE LEAVING THE UK, I MEET UP WITH AN EXPERT
WHO HAS BEEN OBSERVING HEALTH AND DIET TRENDS IN THE UK FOR DECADES. DR MICHAEL MOSELY VEGANISM IS DEFINITELY GROWING FROM OUTSPOKEN
CELEBRITIES TO MILINNIALS.. [00:04:58] as I understand it, a lot
of the growth in veganism comes from people under the age of 35, clearly
social media plays a huge part in it, Instagram things like that, and I think
the vegan society just being much more imaginative about how they go about
it. VO: BY SOME ESTIMATES, VEGANISM HAS
GONE UP 350% OVER THE LAST DECADE IN THE UK…AND
AUSTRALIA IS THE 3RD FASTEST GROWING VEGAN MARKET IN THE WORLD [00:04:17] MM |
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[00:52:25]
REP Michael should we be vegan? [00:52:26]
MM I think there's no doubt that being vegan or vegetarian is a more ethical
option, in the sense that it's very hard to justify eating other animals.
Whether I will ever become vegan is another matter VO: THE STRATEGY OF VEGAN ACTIVISTS
LIKE JOEY IS TO CONTINUE TO SHOCK PEOPLE OUT OF OLD HABITS AND GUILT THEM TO
CHANGE IT’S NOT WORKING ON MICHAEL, BUT HE
CAN SEE WHY IT WORKS ON OTHERS |
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[00:50:52] REP So a lot of this language
that's been used is quite violent, you know, murder, rape, family separation.
What do you think of that? [00:51:02] MM Well it's
obviously deliberate isn't it. It's there to evoke emotions, it's there to
get your base all stirred up and angry.. [00:51:21] I think it is
unfortunate, I absolutely understand it, and it is a tactic that has been
used throughout history, by propagandists who want to get their message
across. |
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VO: JOEY CONTINUES TO MOBILIZE AND TRAIN HIS ARMY OF
VEGAN ACTIVISTS UK_D2_C2 [00:32:20]
(MS LAURA ) I mean we're on the streets, we're showing some pretty hectic
animal cruelty in farms, we're showing you know horrific scenes from inside
slaughterhouses (PAN TO
JOEY) and if anyone here's gone vegan because of slaughterhouse footage, you
know how profound of an effect it can have on you. [00:32:36] |
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VO: BACK ON
THE FARM WITH
JONNY, LIFE GOES ON…DESPITE THE VEGAN FALLOUT |
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CRICKMORE FARM GVS DRONE AERIAL BUNGAY “A GOOD OLD TOWN” SIGN |
UK_D5_C2
@ [00:38:54] DRIVING THOUGHTRACK: [00:59:08] do you worry about the
future of your farm? [02:29:17] JON Um, no, not really.
'Cause I feel like as dairy and beef goes, that we're in a position where |
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JONNY WITH HIS COWS – TENDER – TOUCHING THEM |
UK_D5_C2[01:38:20] JON You know we
are eating animals at the end of the day, and that's something what we've
done for millions of years, despite loving my animals, and looking after
them, I've never you know I've never not forgotten that these animals will be
slaughtered, and they'll go off to be eaten. IV UPSOT – FINAL SHOT OF JONNY & DULCIE [01:38:59] that's always been part of what we do, and that's
just how the world turns |
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