Timecode

Speaker

Text

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Reporter/VO

These fields in eastern China are the most fertile in the country.

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All year round here apples, cherries, plums are grown. This is the period of the pumpkin harvest.

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Xiao Faqin

Farmer

-Look at my beauties

organic pumpkins.

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Reporter/VO

-Mrs. Xiao won't have to worry

to sell them. Her vegetables are already being sold on the Internet.

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Lower Third Caption:

Zhang Keke

Live vegetable seller

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Zhang Keke

Live vegetable seller

-Welcome to the field. Feel free to place an order. They've just been picked

in the field.

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Reporter/VO

-Zhang Keke will spend 2 hours in this field with her husband to promote their pumpkins.

She presents the products and answers the live questions of Internet users.

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Zhang Keke

Live vegetable seller

-Is food security

guaranteed?

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Xiao Faqin

Farmer

-Yes, they're delicious and yellow on the inside. It's good for the kids.

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Reporter/VO

-In a country much affected

by food scandals, Internet users want to

trace the products.

She can therefore get rid of intermediaries and gets good publicity.

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There are countless free apps on the Chinese market to track live sales. That day, 27,000 people are connected to this field.

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Lower Third Caption:

Du Xiang

Live vegetable seller

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Du Xiang

Live vegetable seller

-This farmer used to sell up to 100 kg of pumpkins per day on the market.

With direct selling, she reaches more people and can therefore make more money.

We can sell 2,500 kg in one day.

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Reporter/VO

-With Covid-19, the Chinese

are deserting the supermarkets.

Without the online sales, she'd have a hard time to sell her production.

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Lower Third Caption:

Xiao Faqin

Farmer

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Xiao Faqin

Farmer

-During the COVID outbreak,

my vegetables didn't sell well.

Traffic restrictions

were very strict.

With online sales,

it's easier.

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Reporter/VO

-To whet the appetite of the buyers, a tasting session is organized live.

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Zhang Keke

Live vegetable seller

-The skin is thin,

no need to take it off.

It's soft, it's delicious.

It took 15 minutes to cook it.

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Reporter/VO

-Zhang Keke will have spent

two hours in front of her phone.

She takes a commission

on every transaction.

Since she started

two years ago,

she promoted

60 farmers.

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Lower Third Caption:

Zhang Keke

Live vegetable seller

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Zhang Keke

Live vegetable seller

-The clients are mainly city dwellers. They're nostalgic for the flavours of the countryside and buy products. I am a bridge between

the city and the country.

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Reporter/VO

-That day, Mrs. Xioa

went through 1 ton of pumpkins.

10 times more than when she

was selling them in the markets.

Thanks to a well developed

delivery infrastructure

it will take 3 days maximum

to get the orders in.

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In the country, 560 million customers buy thanks to live video. The practice is exploding. In one year, the transactions have increased by 160%.

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All economic sectors

are adopting this business model.

Online, you can buy cosmetics, seafood, phones, and even services to send rockets into space.

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The Chinese government supports the sector. it's made it a priority to revive the economy slowed by COVID.

The e-commerce giant Jindong organizes courses to convert farmers to e-commerce.

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Cai Jianguo

Trainer, JD

-Good morning, interns.

We're going to analyze

market trends

and the prospects

for direct sale.

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Reporter/VO

-The session is free. Government and private companies work together to develop this new digital revolution.

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Lower Third Caption:

Cai Jianguo

Trainer, JD

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-In this particular situation,

the government supports

the development of e-commerce

in rural areas.

Applications include

of live video sales.

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Reporter/VO

Mo Zhiqi's parents

are farmers

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and suffer from the crisis.

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He came looking for

a solution to their problems.

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Lower Third Caption:

Mo Zhiqi

Farmer

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Mo Zhiqi

Farmer

-More and more people

are getting into this business.

We can't stand still

and refuse to make progress.

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Reporter/VO

-After theory, practice.

Future e-merchants

try to sell on camera

alongside seasoned salesmen.

Mo Zhiqi is convinced:

the investment is minimal.

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Mo Zhiqi

Farmer

-I don't have to invest much. All you need is a mobile phone and a little light.

We must not spend

a lot of money. In addition, the application is free to use.

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Caption:

Guangxi Province, South China

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Reporter/VO

-The sector attracts as

many people in rural China,

because among the first

farmers to be launched,

some of them have become stars.

Jiu Mei is one of the best

ambassadors of this e-commerce.

She started three years ago,

by selling her fruit live.

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Text on screen:

Images from CCTV

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Lower Third Caption:

Jiu Mei

Farmer

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Jiu Mei

Farmer

-I started selling

those tangerines though

live video on the Internet.

After my first sale,

my turnover has reached

40,000 euros in one week.

Jiu Mei is in charge

of a company with 30 employees.

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Reporter/VO

Jiu Mei is in charge

of a company with 30 employees.

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-This is customer service.

Upstairs, the department

video editing and accounting.

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Reporter/VO

She rules over a small empire.

Last year, her turnover

reached 3 million euros.

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Jiu Mei

Farmer

-I used to earn 11,000

to 13,000 euros a year.

I do much better now.

I have an office,

a storage shed,

a cold room

and I was able to buy a car.

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Reporter/VO

-She's now a businesswoman,

and her fame helped

other farmers

of the region.

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Jiu Mei

Farmer

-These mangoes are samples.

One farmer has seen my videos

and asked me to sell

his mangoes through direct

sales; he sent me this box.

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Lower Third Caption:

Jiu Mei

Farmer

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Reporter/VO

-For 30 minutes, Jiu Mei is

going to promote these mangoes.

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Jiu Mei

Farmer

-They're big mangoes.

It's bigger than my face.

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Reporter/VO

-Thanks to her, farmers sell

their stock without difficulty.

Producers have virtually

more losses after their harvest.

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Jiu Mei

Farmer

-I'm a farmer,

and farming is hard.

Farmers did not know or

Internet or live video sales.

Now, they're selling

their mangoes all over China.

In the past, if

the buyers didn't

come, they were

losing everything.

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-To get out of poverty,

thousands of entrepreneurs

have embarked on a venture,

driven by successful

farmers.

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Chen Jiasheng

Noodle seller

-Before I went into

live Internet sales,

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I always had a lot

of stock here.

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Reporter/VO

-Chen Jiasheng manufactures homemade noodles. His business was going badly, but two years ago, he went online.

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Lower Third Caption:

Chen Jiasheng

Noodle seller

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Chen Jiasheng

Noodle seller

-Live video sales are skyrocketing. In the future, good salespeople can go a long way.

The others will be out. It's changing fast and it's getting professional.

Even the big companies and the SMEs are putting it there.

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Reporter/VO

-When Chen Jiasheng

goes live on the Internet,

1,000 people attend

his sales.

His turnover amounts to

500,000 euros each year.

A drop of water

in this gigantic market.

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In 2020, the number of transactions from live video sales reached 40 million francs.