"Is it art? Is it business? Should it be shocking? Should it be funny? Could you do better?" In this unique film, Dennis Hopper sends Hermann Vaske on a mission around the world to find out about the crossover between creative disciplines, and how this is changing the creative and commercial arts. With insights from Tony Scott, Spike Lee, Paul Arden, and Harvey Keitel this film shows the proximity between advertising, art, and film.