"These are lions that have been hand raised, they have been bred specifically to be killed", Fiona Miles, a campaigner against canned hunting tells us, describing the baby lions who tourists flock to cuddle and stroke. Bred to be used for human contact, when these lions are killed they're completely unprepared for the hunt, fenced in and are shot by wealthy amateurs paying $30,000 a pop, who often require many shots before making the kill. As Chris Mercer, a lion breeder, explains, "He just goes to the enclosure. It's all set up for him. He just draws the bow string and executes the animal and then he will pick up his family at the 5-star lodge he's staying at". Those behind the trade defend it as the equivalent of farming for beef and say the hunt is helping the conservation of lions. But critics like Fiona maintain the practice is doing nothing to safeguard wild lions. "In the last 20 years the wild lion populations have declined by 80%. So there's no argument for that because the canned hunting industry has increased dramatically."